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Mazda builds 1 millionth MX-5

Mazda produced its 1 millionth MX-5 Miata on April 22. Known alternately as the Miata, the Mazda Roadster, or the Eunos Roadster, the MX-5 has long held the record as the best-selling open-top two-seat sports car. It topped half a million at the turn of the millennium, and hit 800,000 less than a decade ago. The MX-5 recently entered its fourth generation over 27 years, which only promises to drive that record number higher. While it's not one of the most prolific automobiles in history – Ford has made over 34 million F-Series pickups and Toyota produced over 40 million Corollas – the Miata stands as a rather notable exception among niche performance vehicles. Related Video: Mazda Produces One-Millionth Mazda MX-5 HIROSHIMA, Japan—Mazda Motor Corporation announced today that production of the Mazda MX-5 (Mazda Roadster in Japan) reached one million units on April 22, 2016. The milestone figure was achieved over 27 years, with mass-production of the MX-5 starting at Ujina Plant No. 1 in Hiroshima in April 1989. "From the first generation through to today's fourth-generation model, the reason we have been able to continue selling the MX-5 all these years is due to the strong support of fans around the world," said Masamichi Kogai, Representative Director, President and CEO. "Mazda was founded in Hiroshima 96 years ago, and as we move toward our centennial year we will continue offering customers the joy of driving with this model, which has become a symbol of our brand. Mazda aims to create a special bond with customers and become a 'one-and-only' brand they will choose again and again." As a way of expressing thanks to MX-5 fans and owners, the One-Millionth MX-5 will be displayed at fan events in Japan and around the world. The tour begins on May 3 at the Hiroshima Flower Festival where the car will participate in the Flower Parade. The MX-5 is a symbol of Mazda's car-making philosophy and tireless pursuit of driving pleasure. Since its debut in 1989, the model has consistently offered driving fun that can only be experienced in a lightweight sports car and won the admiration of people from various countries, cultures and age groups. The MX-5 is also critically acclaimed, with over 200 awards from around the globe to its name. The fourth-generation model released last year has won a string of awards, including 2015-2016 Car of the Year Japan, World Car of the Year and World Car Design of the Year 2016.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Junkyard Gem: 1990 Mazda 929 S

In the late 1980s, Toyota, Nissan, and Honda were cleaning up in the American market with the Cressida, Maxima, and Legend, respectively. Mazda wanted some of those dollars, so the HC-series Mazda Luce was modified for the US market and sold here as the 929. It had rear-wheel drive, a powerful V6 engine, and lots of luxury features, but not many were sold. Here's a rare '90 that I spotted in a San Francisco Bay Area self-service yard. In 1990, the sporty 929S version got 190 horsepower from its DOHC 3.0-liter V6. Unfortunately for Mazda, American buyers associated the marque with sensible econoboxes and screaming rotary engines, not luxury machinery, at the time. For the 1990 model year, American-market cars were required to have either a driver's-side airbag or automatic seat belts. The 929 had the automatic belts, the less said about the better. The Luce-based 929 became the Sentia-based 929 for the 1992 model year. Meanwhile, the new luxury brands from Honda, Nissan, and Toyota were kicking the crap out of 929 sales; Mazda had planned to launch the Amati brand in the United States, but didn't have the resources to follow through. The last 929s were sold in the United States for the 1995 model year. Related Video: Featured Gallery Junked 1990 Mazda 929 S View 16 Photos Auto News Mazda