2007 Mazda 3 Grand Touring 2.3l Loaded on 2040-cars

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2015 Mazda2 spotted in Japanese magazine

The styling changes at Mazda are proceeding at a fairly quick tempo. The CX-5 was unveiled, followed by a refreshed CX-9, the excellent Mazda6, and most recently a new Mazda3. This all happened over the course of less than two years, which in the auto industry is like a long week.
Now the Mazda2 is getting its revamp. Thanks to a magazine scan from Japan, we now have our first look at the new sub-compact, called the Demio, in its home market. Mazda's familial front end has been fitted, and it doesn't look quite as suited to the smaller car. Lacking the long-hood look of the Mazda3 and Mazda6, the new styling looks overly rounded, almost bulbous from our angle. It's still attractive, but the shape is kind of off-putting compared to the chiseled faces of the 2's big brothers. We'll concede that the folded magazine page may have something to do with it, however.
The next-generation 2 should adhere to Mazda's Skyactiv philosophy, which means we can expect a highly efficient four-cylinder engine, although it's impossible to say if Mazda will do away with its smallest offering's one-engine strategy. Considering the Mazda2 will be riding on a shortened version of the CX-5's platform, we'd expect some degree of mechanical parts sharing, regardless of how much the larger platform needs trimmed. Perhaps a detuned version of the 2.0-liter, Skyactiv four-cylinder could be under the 2's hood?

2014 Mazda6: Winter's End Update

The Winter Without End is seemingly dead. Outside my office windows, my brown and yellow lawn is fully exposed to the increasingly powerful sunshine, the morning birdsong is louder than anything until the garbage trucks start rolling, and I'm seriously considering having the summer tires put back on my personal fleet. That last one is a little scary, as I'm a firm believer in the April Snow Jinx, but you get the idea.
The long-term Mazda6 has also long since left my driveway. Looking back on my notes from the time it was in my charge, however, I see all remarks are dominated by one highlighted section at the top: "worst winter drive of all time." I hardly need the reminder, to be honest. Here's what happened.
When the Mazda showed up at my door, we'd already fitted the thing with its new winter rubber: Bridgestone Blizzaks. Plunking down for dedicated snow tires was a near necessity this year - as it almost always is in Michigan. We didn't see much reprieve from snow-choked, iced over roads here in Ann Arbor, and the knobbier rubber proved invaluable in getting me out of my house time and again.

Mazda plans to launch an EV in 2020, plug-in hybrid by 2022

Thanks to an interview Automotive News Europe conducted with Mazda president and CEO Akira Marumoto, we have more insight on Mazda's plans to lower its vehicle emissions in Europe. This will undoubtedly bring changes to the U.S. lineup, too, but The Continent sees the first fruits in part because Mazda is well over the European Union's fleet CO2 emissions target for 2021 of 95 g/km. In response to how Mazda plans to achieve the necessary reduction, Marumoto said the carmaker will launch its first EV in 2020 and have a plug-in hybrid on the road in 2021 or 2022. First, some clarification on the emissions numbers and timeline. The 95g/km figure is based on the New European Driving Cycle (NEDC) emissions schedule being phased out next year; the AN piece cites JATO Dynamics findings that Mazda Europe's fleet CO2 average is 135.2 g/km. The new Worldwide Harmonised Light Vehicle Test Procedure (WLTP) schedule comes into full effect in 2020, the fleet CO2 target under that methodology translating to 114.9 g/km. The rules dictate that 90 percent of an automaker's range needs to meet the cap number by the end of 2020, the rest of the lineup must come into compliance by the end of 2021. Failure means enormous fines. Industry analyst IHS Markit estimates "average fines for those not complying could reach ˆ624 ($707) per vehicle at the end of 2020, with a further ˆ190 ($215) increase in 2021." The penalties quickly grow so large that Fiat will reportedly pay Tesla hundreds of millions of euros to pool their fleets and avoid an even larger bill. Mazda's most popular vehicle in Europe is the CX-5 with CO2 emissions ranging from 128 g/km to 150 g/km. On top of that, for a small automaker, the size of potential fines has material effect on the R&D budgets necessary to develop the technologies that will lower emissions, and whatever EV Mazda launches in 2020 needs to sway legions of customers into purchases to be of practical use. This will be challenging. A line in the IHS Markit summary about the industry in general states, "Once in 2021 and subject to full WLTP regulatory monitoring, only a seismic shift (over the baseline) in consumer demand for BEV ('Electric-Plug-In') and PHEV ('Hybrid-Full Plug-In) will result in the full mitigation of EU28 fleet level excess emissions premiums." Mazda hooked up with Toyota and Denso in 2017 on a joint venture called EV Common Architecture Spirit Co Ltd to develop EV technology.