2005 Mazda 3 S Sedan 4-door 2.3l, Full Power, Moon Roof, Needs Motor, No Reserve on 2040-cars

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Junkyard Gem: 1986 Mazda 323 DX Hatchback

Mazda built generation after generation of the Familia, starting with the Giugiaro-styled machines of the 1960s. The first Familia that sold well in North America was called the GLC (for "Great Little Car"), and it began life as a rear-wheel-drive cousin to the RX-7 before the Familia went to a front-wheel-drive platform for the 1981 model year. The GLC name stuck around these parts through 1985 — and I've documented a few discarded examples of these now-rare machines during my junkyard travels — before getting the 323 name starting in the 1986 model year. It's no sweat to find 1990s 323s in junkyards, but I've been scouring the car graveyards of the land for the elusive early 323 and, finally, found this moss-encrusted '86 in a San Francisco Bay Area yard. BMW popularized the lower-case-i nomenclature for fuel-injected cars with the first 3-Series back in the 1977 model year, and Mazda wasted no time making "1.6i" badges to tout the futuristic technology under the hood of their low-priced econo-commuter a decade later. At a time when most Civics had carburetors (and the notorious "Map of the Universe" diagram to untangle the underhood vacuum lines), the electronically fuel-injected engine in this car was a major selling point indeed. It wouldn't be many more years before the wretched Subaru Justy was the final carbureted Japanese car available in America, but this 1.6-liter B6 four-cylinder (which evolved into the engine that, flipped 90 degrees, powered the early Miatas) was high-tech stuff for a cheap car in 1986. Just 84 horsepower, but they were clean and reliable horses. In the middle 1980s, the common perception in North America was that you had to buy a Honda or Toyota if you wanted an affordable car that could make it to 200,000 miles. This 323 held together just as well as most Tercels or Civics from 1986. Of course, I've seen a junkyard RX-7 with 393,854 miles, so you just never know. When you see lots of moss and lichens on a car in a Northern California junkyard, you know it spent years — maybe decades — languishing in a shady outdoor spot. Perhaps this car racked up 20,000 miles per year slogging through a harrowing Lodi-to-Sausalito commute, then got parked and forgotten in 1996. We'll never know. With the optional automatic transmission — nearly every early 323 I've seen had the 5-speed manual — this car wouldn't have been much fun to drive. Point A to Point B would have been fine, though.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

A car writer's year in new vehicles [w/video]

Christmas is only a week away. The New Year is just around the corner. As 2014 draws to a close, I'm not the only one taking stock of the year that's we're almost shut of. Depending on who you are or what you do, the end of the year can bring to mind tax bills, school semesters or scheduling dental appointments. For me, for the last eight or nine years, at least a small part of this transitory time is occupied with recalling the cars I've driven over the preceding 12 months. Since I started writing about and reviewing cars in 2006, I've done an uneven job of tracking every vehicle I've been in, each year. Last year I made a resolution to be better about it, and the result is a spreadsheet with model names, dates, notes and some basic facts and figures. Armed with this basic data and a yen for year-end stories, I figured it would be interesting to parse the figures and quantify my year in cars in a way I'd never done before. The results are, well, they're a little bizarre, honestly. And I think they'll affect how I approach this gig in 2015. {C} My tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015 it'll be as high as 73. Let me give you a tiny bit of background about how automotive journalists typically get cars to test. There are basically two pools of vehicles I drive on a regular basis: media fleet vehicles and those available on "first drive" programs. The latter group is pretty self-explanatory. Journalists are gathered in one location (sometimes local, sometimes far-flung) with a new model(s), there's usually a day of driving, then we report back to you with our impressions. Media fleet vehicles are different. These are distributed to publications and individual journalists far and wide, and the test period goes from a few days to a week or more. Whereas first drives almost always result in a piece of review content, fleet loans only sometimes do. Other times they serve to give context about brands, segments, technology and the like, to editors and writers. So, adding up the loans I've had out of the press fleet and things I've driven at events, my tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015, it'll be as high as 73. At one of the buff books like Car and Driver or Motor Trend, reviewers might rotate through five cars a week, or more. I know that number sounds high, but as best I can tell, it's pretty average for the full-time professionals in this business.