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Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

Question of the Day: What's the most irritating car name?

You hear a lot about how the Chevrolet Nova was a sales flop in Mexico because "No va" means "it doesn't go" in Spanish; in fact, the Nova sold pretty well south of the border, and in any case most Spanish-speakers know that "Nova" means "new" in Latin and Portuguese. However, General Motors doesn't deserve to be let off the hook for bad car names, because the Oldsmobile Achieva— no doubt inspired by the excruciating "coffee achievers" ads of the 1980s— scrapes the biggest fingernails down the screechiest chalkboard in the US-market car-name world. That is, unless you think Daihatsu's incomprehensible choice of Charade was worse. Meanwhile, Japanese car buyers could get machines with cool names like Mazda Bongo Friendee or Honda Life Dunk. It's just not fair! So, what car name drives you the craziest? Related Video: Auto News Design/Style Chevrolet Honda Mazda Daihatsu Automotive History questions car names

Junkyard Gem: 1989 Mazda MX-6 GT Turbo

The Mazda MX-6 is best-known in the United States as the sibling (or maybe first cousin) of the Ford Probe, which almost became the successor to the Fox Mustang. The MX-6 and Probe were well-engineered and very quick for the era, but never enjoyed great American-market sales success. Here's a rare first-generation MX-6 GT that I photographed last week in a Denver self-service yard. 145 turbocharged horsepower was pretty good for 1989, when a new Honda Prelude Si had 135 horses and the far more expensive BMW 325i ($24,650 for the 325i coupe versus $14,499 for the MX-6 GT Turbo) had 168. This one doesn't have the optional four-wheel steering, but it does have the three-way adjustable suspension. If you drove a turbocharged car in 1989, you needed a nine-band equalizer with analog sliders on the radio. It was the law. It's not rusty, but at 205,575 miles it's worn out. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Japanese-market version was known as the Capella C2, and it boasted some great TV commercials. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "A better value in high-performance luxury sports coupes comes from our intense commitment to your total satisfaction." As always, the US-market TV ads are less interesting than their Japanese counterparts. Related Video: Featured Gallery Junked 1989 Mazda MX-6 GT Turbo View 21 Photos Image Credit: Murilee Martin / AOL Auto News Mazda Coupe Classics