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Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

Confirmed: Mazda Miata gets more power, higher redline, telescoping wheel

Our friend over at Road & Track, Bozi Tatarevic, has a keen nose for stuff just like today's Miata news, and he spotted an article by the Japanese car magazine Car Watch that details Mazda's upcoming updates. Car Watch actually got to drive the car, too. There's a lot to go through, but the highlight has to be confirmation of what we told you earlier this year about a significant power bump: The Miata will indeed get an increase of 26 horsepower, from 155 to 181. But the power's not the whole story. Mazda has increased the redline from 6,800 RPM to 7,500. It's not clear at this point where torque and power peaks are in the rev range, or how these changes affect low-speed drivability, but more revs are almost always a good thing and aren't likely to detract from the roadster's fundamental goodness. Car Watch reports that lighter pistons and connecting rods are fitted to help reduce rotational mass in the 2.0-liter inline-four. Some valvetrain changes were needed to support the higher redline, mainly stiffer valvesprings to prevent valve float. Mazda also changed the shape of the valves and optimized the intake ports to breathe better at higher RPM. The inner diameter of the exhaust ports were increased to flow better through a new muffler better tuned to the engine's new operating range. This confirms and gives a little more detail to what we reported earlier based on a leaked document from Mazda Canada. Car Watch also confirms that the revised Miata will get a low-inertia dual-mass flywheel, which should help absorb some vibration, noise and harshness from the higher-revving engine without losing too much of the directness that a single-mass flywheel provides. Mazda usually gets stuff like this right, so while we won't know until we get a chance to drive it whether the DMF feels "right," we're not too worried about it. There's also a telescopic steering wheel, a first in any Miata, which has a range of about 1.1 inches. That doesn't sound like much, but it should help folks with longer legs reach the wheel without having to crank the seat forward. Interestingly, Car Watch reports that the telescoping wheel was opposed by some in the company seeking to save every fraction of an ounce of weight, and to get it through, the company apparently had to change some of the material in the upper steering column from steel to aluminum to satisfy the weight-conscious. Little details like these are fantastic.

Mazda recalling 88k vehicles for ECU glitch

Need a break from news about the General Motors ignition switch recall? This Mazda recall should serve as a nice change of pace. It involves 88,000 cars across the globe, and focuses on the brand's three most recent (and important) models - the Mazda3, Mazda6 and CX-5.
The issue rests with Mazda's new i-ELOOP regenerative braking system. Apparently there's a problem with the ECU program that monitors whether a capacitor in the regen system is working. Acceleration is affected, and in severe cases, the engine could stall. There have been no mention of accidents or injuries due to the issue, and the glitch itself can be cured by an ECU reflash.
As i-ELOOP is a fairly new system for Mazda, particularly in the US, the total number of affected models is rather low, with just 6,500 US cars affected. Europe is hit hardest, with 38,000 models while Mazda's home market of Japan adds 27,600 cars and crossovers. Affected models were built between October 2012 and January 2014.