07 Mazda 3 Sport Sedan - Power Options - Automatic - Limited Warranty on 2040-cars

Auto blog

Mazda goes on engineer hiring binge as recovery picks up speed

Japan's larger automakers - companies like Toyota, Honda and Nissan - have tremendous engineering talent at their disposal. That's largely because, selling as many cars as they do, they've got more revenues to tap into. Logic might dictate, then, that smaller automakers like Mazda, which no longer has the deep pockets afforded to it by its former partnership with Ford, might have less of a budget and workforce for engineering. But Mazda has been raking in record profits, and it plans on cashing those revenues in by hiring a substantial new pool of engineers.
According to Automotive News, Mazda is preparing to hire as many as 185 new engineers over the next two years - almost four times as many as the 50 engineers it previously targeted. Many of those engineers will be put to work developing the second-generation, Skyactiv 2 technologies that are on the drawing board while the first round of Skyactiv features are still being rolled out.
The boost in recruitment is enabled by a positive fiscal year that ended last March, marking the first profits Mazda had logged in four years. Sources anticipate that the fiscal year culminating at the end of this month will mark the company's most profitable yet, netting over a billion dollars to eclipse the fiscal year that ended in 2008 when it recorded $872.5 million in profits.

Asian automakers still reluctant to use more aluminum

There's a logical progression of technology in the auto industry. We've seen it with things like carbon-ceramic brakes, which use to be the sole domain of six-figure sports cars, where they often cost as much as an entry level Toyota Corolla. Now, you can get them on a BMW M3 (they're still pricey, at $8,150). Who knows, maybe in the next four a five years, they'll be available on something like a muscle car or hot hatchback. Aluminum has had a similar progression, although it's further along, moving from the realm of Audi and Jaguar luxury sedans to Ford's most important product, the F-150. With the stuff set to arrive in such a big way on the market, we should logically expect an all-aluminum Toyota Camry or Honda Accord soon, right? Um, wrong. Reuters has a great report on what's keeping Asian manufacturers away from aluminum, and it demonstrates yet another stark philosophical difference between automakers in the east and those in the west. Of course, there's a pricing argument at play. But it's more than just the cost of aluminum sheet (shown above) versus steel. Manufacturing an aluminum car requires extensive retooling of existing factories, not to mention new relationships with suppliers and other logistical and financial nightmares. Factor that in with what Reuters calls Asian automaker's preference towards "evolutionary upgrades," and the case for an all-aluminum Accord is a difficult one. Instead, manufacturers in the east are focusing on developing even stronger steel as a means of trimming fat, although analysts question how long that practice can continue. Jeff Wang, the automotive sales director for aluminum supplier Novelis, predicts that we'll see a bump in aluminum usage from Japanese and Korean brands in the next two to three years, and that it will be driven by an influx of aluminum-based vehicles from western automakers into China. Only time will tell if he's proven right. News Source: ReutersImage Credit: Sean Gallup / Getty Images Plants/Manufacturing Honda Hyundai Mazda Nissan Toyota Technology aluminum

The 2020 Mazda CX-30 will start at $22,945 with 2.5L power

We saw the CX-30 debut in Geneva earlier this year, and now Mazda has made its U.S. specification and pricing official. To get right down to it, the new crossover that splits the small end of the company’s crossover lineup will start at $22,945. We also have some solid information about spec and trim levels for our market, with some notable differences to how it can be equipped in Europe in particular. For one, like the latest Mazda3, it can only be equipped with a 186 horsepower 2.5-liter engine (naturally-aspirated, to be clear). Europeans can get a range of engines, and our neighbors in Canada and Mexico can get a 2.0-liter gas engine. A six-speed automatic is similarly our only transmission choice. All trims are available with front- or all-wheel drive. No word on whether the (somewhat underwhelming) Skyactiv-D diesel or (rather incredible) Skyactiv-X compression-ignition engines will be available. The materials Mazda provided us ahead of the CX-30Â’s U.S. debut focus heavily on the vehicleÂ’s standard equipment, including the now standard Mazda Connected Services — offering a variety of remote functionality and monitoring via the MyMazda app. Nothing you wouldnÂ’t expect from this sort of connectivity feature, including remote start and lock/unlock, as well as a WiFi hotspot (via Verizon, which is the parent company of Autoblog) and emergency assistance calls. Note that itÂ’s a three-year free trial; after that it becomes a subscription service, with a price weÂ’ll share with you once we learn it. There are four trims for the CX-30. The base model has some decent standard equipment: an 8.8-inch infotainment display, automatic headlights and the standard i-Activsense safety suite including driver inattention alert, radar cruiser control, lane departure warning with lane keeping assist, emergency braking assist and automatic high beams. Notably, blind spot monitoring is not available in the base model; buyers will have to step up to the next trim, Select, to get that safety feature. WeÂ’re disappointed that itÂ’s not standard across the board. So too with Apple CarPlay and Android Auto, also only available on Select and above. The Select trim is $24,945, and provides those features mentioned above as well as leatherette seats, keyless entry and 18-inch wheels. The Preferred trim ($27,245) provides upgraded audio, heated front seats, a power driver seat, a black gloss grille and a SiriusXM trial.