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2016 Mazda MX-5 Miata Launch Edition now available for pre-order

Want to be one of the first to buy the fantastic new 2016 Mazda MX-5 Miata? Now's your chance. The pre-order books open at 12:00 PM Eastern for the very special Launch Edition, which is limited to just 1,000 units. All of the MX-5 Miata Launch Edition cars come painted in Soul Red with a Sport Tan leather interior, an exclusive combination for this special run. Buyers only need to choose between the six-speed manual transmission (the obvious choice), or a six-speed automatic. Pricing is set at $30,495 if you want the stick-shift, and $31,570 if you prefer the auto. So, want one? Of course you do. Head over to Mazda's pre-order site and place a $500 deposit toward the purchase of your car. Better act fast, though. When Mazda offered its 25th Anniversary MX-5 Miata via pre-order, all 100 of those cars sold out in just ten minutes.

Mazda poaches designer Kevin Rice back from BMW

Kevin Rice left Mazda a baker's dozen years ago, but now he's back.
A graduate of the Transportation Design program at Coventry University (just across town from Jaguar headquarters), Rice worked his way up in the industry working for the likes of Opel and Italdesign Giugiaro before landing a job at Mazda. Between 1995 and 2000, he collaborated on such projects as the RX-8 and the 1999 Neospace concept that previewed the Mazda2 before moving on to BMW, where the new 3 Series and 4 Series were among the last projects he worked on during his 13-year tenure in Munich.
Now back at Mazda, Rice has been named the Japanese automaker's new creative director, charged with further honing the brand's KODO design language from its European headquarters in Oberursel, Germany. We're looking forward to seeing what he and his design team come up with in the coming years.

Mazda LM55 Vision Gran Turismo reshapes a winning form [w/video]

In the history of endurance racing, there's only ever been one Japanese automaker to win the famous 24 Hours of Le Mans, and as you might have guessed, that was Mazda in 1991 with the 787B – which was, incidentally, the only one ever to win the race under rotary power, or really anything other than a conventional piston engine. That racing success is something Mazda can be proud about, even over two decades later, and it's a badge of honor the automaker is revisiting with the LM55 prototype you see here. Only instead of unleashing it on the Circuit de la Sarthe – or really any actual race track – the Mazda LM55 Vision Gran Turismo is bound only for PlayStation. The latest addition to the Vision Gran Turismo lineup, the LM55 takes inspiration from the aforementioned 787B but gives it a modern KODO design theme. The result is pretty stunning, taking a more radical approach than the Skyactiv Prototype the company is fielding in the United SportsCar Championship or even the dearly departed, head-turning Furai concept. But unlike that diesel prototype and the Wankel-powered 787B, Mazda hasn't specified any kind of novel powertrain for the LM55, fictitious or otherwise - saying only that it has "advanced drive train technology that offers the epitome of power, efficiency and durability and the result is an exceptional power to weight ratio exceeding that of most cars in its class." Just what that class would be we'll likely never find out, but if you don't have a PS3 loaded with GT6 (or, for that matter, even if you do), you can scope out the virtual action in the slideshow above and the rather Christmas-y video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Mazda LM55 Vision Gran Turismo View 23 Photos News Source: Polyphony Digital Toys/Games Mazda Concept Cars Racing Vehicles Videos Gran Turismo gt6 vision gran turismo