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Mazda sells 10 millionth car in the US, does something special

When Lauren Carter of Glen Ellyn, IL was in the market for her first car, she went for a Mazda3. Not a bad choice, but not necessarily remarkable on the surface. After all, Mazda sold 123,361 of them here last year alone. What she didn't know was that the car she bought was the 10 millionth Mazda had sold in the US over the course of its 43-year history here, since selling its first rotary-powered R100 here in 1970.
Rather than let the occasion pass with nothing more than a press release (like the one below), Mazda gave Lauren a brand-new 2014 Mazda3 to replace the 2013 model she had bought. Which is a nice gesture, of course, but also enables Mazda to hold on to the landmark 10,000,000th car in its heritage collection.

2019 Subaru Forester vs compact SUV rivals: How they compare on paper

We've seen what the 2019 Subaru Forester looks like (pretty much the same). We've found out how much it's going to cost (just a bit more). And also how much bigger and more powerful it'll be (appreciably on both counts). Now it's time to see how all of that compares to its top compact SUV rivals. While you can see the same engine and dimension specs for every compact SUV here, for this comparison featuring the latest 2019 Forester info, we've decided to define "top rivals" as those that the 2018 model was most frequently cross-shopped with. That means the 2018 Honda CR-V, 2018 Toyota RAV4, 2018 Mazda CX-5 and 2018 Nissan Rogue. At the time of this writing, none of their respective manufacturers had released data for 2019 models. We also included info for the 2018 Forester as well. So, without further blather, cue the Spreadsheet-o-Matic 3000. How big are they? The 2019 Forester may look nearly identical to the compact crossover it replaces, but it's nevertheless bigger and heavier. In particular, its wheelbase has increased from being the smallest in the segment to one that's pretty much average. It's a good bet that this gain is the reason rear seat legroom has also increased. Width is also up, but the Forester actually remains the narrowest compact SUV. As for other noteworthy dimensions, the new Forester now has the most maximum cargo capacity of any compact SUV with 76.1 cubic feet. Now, it should be noted, that's without the panoramic sunroof that comes on all but the base model. With it, max capacity shrinks to 70.9 cu-ft. Two points about that. First, Subaru is the only company that calls out this difference, and all the others almost certainly are not measuring with a sunroof. Second, this gives you an idea about how much of "maximum cargo capacity" includes space up high where you're probably not storing much cargo. As such, we included the Forester's biggest number and think it fairly indicates Subaru should carry the "biggest in segment" crown. How do their engines and fuel economy compare? Here's the most important takeaway here: The new Forester is tied for the best fuel economy in the segment, but that's with standard all-wheel drive. Everything else listed above is with front-wheel drive. The 2019 model also gets a welcome injection of power, resulting in the fourth-most base horsepower in the segment (or fifth, if you consider the CR-V technically holds spots 1 and 3).

First 2014 Mazda3 ad appears

If we judge by your comments on our recent announcement post about the new Mazad3, you Autoblog readers approve, pretty wholeheartedly, about the redesign efforts happening over at Mazda. Pressed for an opinion, we'd be forced to admit that we find the new 3 quite fetching our own selves.
To add fuel to the fast-burning fire then, Mazda has gone ahead and dropped a 15-second pseudo commercial on YouTube, showing a very rendered Mazda3 in a very rendered driving environment. The short spot is really just slightly more dynamic than the images of the car, but there is a spot of mystery to it, as well.
Right at the start of the video, an interior shot of the car shows a transparent display screen of some kind, rising from the top of the 3's dash. An interesting choice, considering Mazda has bestowed an actual center-mounted display in on the hatchback's dash-top - albeit one that doesn't look like a clear piece of glass. Take a look below, and while you're there, check out a just-released official video of the Mazda3's reveal in New York.