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More head-up displays are coming to a dashboard near you

With the exception of Apple products — $1,000 for a freakin' smartphone? — one great thing about tech is you typically get more for your money with each passing year. This is particularly true with automotive tech: Features like driver assists and surround-view cameras that were once exclusively available in luxury vehicles now come standard even on some economy cars. The same thing is slowly happening with head-up displays (HUD). For example, the 10-inch HUD in the 2018 Toyota Camry is one of the largest and best HUDs I've seen in any car. And a big improvement on the much smaller HUD in the latest Toyota Prius. Mazda is another mainstream brand that offers HUDs in several of its vehicles. But instead of embedding expensive components in the dash and using a special windshield, the HUDs in the Mazda3 and Mazda6 use a thin plastic lens that folds down when not in use. MINI has a similar solution, but this low-cost approach has limits in terms of size and position of the images compared to traditional HUDs that use the windshield as a screen. We're also starting to see similar lens-based aftermarket options that can be added to any car. Last year I tested a portable HUD called Navdy that taps into a car's OBD-II port to provide info on speed and RPM and uses built-in GPS and Google Maps to show the surrounding area, display speed limits and route you to your destination. Navdy also connects to an Android or iOS smartphone via Bluetooth to display data from phone calls, texts and music playing on a connected device, and it's simple to use and easily visible in almost any lighting condition. While Navdy is still available online, late last year the company ran into financial difficulties, and product support has been halted. I recently tested a new portable HUD called Hudly that's not quite fully baked and falls short of Navdy because it doesn't tap into an OBD-II port. Since a companion smartphone app for Hudly isn't scheduled to launch until next month, for now it only mirrors what's on a smartphone. So it can be used for nav and other apps, and its features are very limited. Between automakers adding HUDs in more reasonably priced cars and the aftermarket filling in the gaps for existing vehicle owners with add-ons, the technology is becoming more prevalent and affordable. And it's also getting better.

2016 Scion iA shows its face, for better or worse, in New York [w/video]

We have a theory that, among auto designers, there's something resembling Stockholm Syndrome. Designers spend so many hours looking at a single product that, after awhile, they can't help but fall in love with it, regardless of how bad it may look to everyone else. That might explain the appearance of the Scion iA, which while largely similar to the handsome Mazda2, replaces that car's attractive five-pointed grille with what could be described as a gaping maw. Fortunately, it's only the Scion grille that really causes any offense. The parts of the iA that have been left to Mazda designers are, as we said, rather handsome. That includes both the attractive rear and the Kodo-derived lines found in the tiny sedan's profile. The cabin, meanwhile, is well outfitted with standard equipment, including a seven-inch touchscreen display. Plastic is the dominant material, although the overall layout is logical and mostly attractive. Have a look at our live gallery of images of Scion's first-ever four-door sedan. Sports Sedan that Shouts Success All-New 2016 Scion iA Rolls Into New York With a Trunk - Brand's first-ever sedan with dramatically sporty look and agile moves - Estimated MSRP in the $16,000-range for well-equipped mono-spec model • High-spirited 1.5-liter engine; estimated 42 MPG highway - Choice of 6-speed stick shift or 6-speed automatic - Standard Low-speed Pre-collision safety system - Roomy cabin with premium amenities - 7-inch multimedia system with voice recognition NEW YORK, March 31, 2015 – Scion is expanding its line-up in more ways than one. In addition to adding a new vehicle to its stable, it's also adding its first-ever sedan, the remarkably sporty, yet very affordable, 2016 Scion iA. The Scion iA sedan joins the all-new 2016 Scion iM hatchback for a one-two punch in the subcompact and compact segments. The new sans-hatch Scion will arrive in dealerships this fall for an estimated MSRP in the $16,000-range. That's for a mono-spec model equipped with standard Low-speed Pre-collision safety system and 7-inch multi-media system with voice activation. Because Scion has a no hassle, no haggle Pure Price, customers walk out the door with the same price they saw posted in the dealership. "Dramatic" could be an understatement when describing the visual impact of the 2016 Scion iA. Beneath the daringly curved sheetmetal lies a tight, agile machine that re-defines "entry level." Call the design "class above," a term that applies throughout the car.

2019 Mazda3 pricing starts at over $20,000, 2.5-liter engine standard

Pricing for the 2019 Mazda3 hatchback and sedan has been announced, and the base price has gone up by about $3,000. The new cheapest model is a front-drive, automatic Mazda3 sedan, and it starts at $21,895. The base Mazda3 now has the 186-horsepower 2.5-liter 4-cylinder as the standard engine, whereas the old model came with a 155-horsepower 2.0-liter engine and manual transmission as standard. Compared like-to-like, a 2018 Mazda3 in a similar spec would be slightly more expensive ($22,035) than the 2019 model. Opting for the hatchback on the base trim adds an additional level of equipment, with 18-inch wheels instead of 16-inch ones, Apple CarPlay and Android Auto, dual automatic climate control, leather wrapped steering wheel and shift knob. It also gets more safety equipment including blind-spot monitoring, automatic emergency braking, radar cruise control, automatic high-beams, automatic wipers and lane-departure warning with lane-keep assist. That all adds up to a $2,600 price increase over a base sedan. These features are available on the sedan for an extra $1,600 in the form of the Select package. For all other trims, opting for the hatchback adds $1,000. Higher trim levels add features such as better sound systems, real leather, a sunroof, heads-up display and power heated seats. In addition to pricing, Mazda revealed drivetrain options for the Mazda3, and they're not great for fans of manual transmissions. The Mazda3 hatchback with front-wheel drive and Premium trim is the only manual offering, and it starts at $28,395. On the upside, at least Mazda isn't relegating manual transmissions to the stripped out versions, but on the downside, there isn't a cheap manual option for those on a budget. And of course, if you want the sedan or all-wheel drive, the six-speed automatic is your only choice. Mazda has told us that it could match a manual with all-wheel drive, but clearly it doesn't see a market for that in the U.S. But like with the addition of the turbocharged Mazda6 and CX-5, if there's demand, such a combination could become available, but keep in mind the odds will still be slim. You can see the full breakdown of trims and prices below. The 2019 Mazda3 will be available in March.