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Junkyard Gem: 1986 Mazda 323 DX Hatchback

Mazda built generation after generation of the Familia, starting with the Giugiaro-styled machines of the 1960s. The first Familia that sold well in North America was called the GLC (for "Great Little Car"), and it began life as a rear-wheel-drive cousin to the RX-7 before the Familia went to a front-wheel-drive platform for the 1981 model year. The GLC name stuck around these parts through 1985 — and I've documented a few discarded examples of these now-rare machines during my junkyard travels — before getting the 323 name starting in the 1986 model year. It's no sweat to find 1990s 323s in junkyards, but I've been scouring the car graveyards of the land for the elusive early 323 and, finally, found this moss-encrusted '86 in a San Francisco Bay Area yard. BMW popularized the lower-case-i nomenclature for fuel-injected cars with the first 3-Series back in the 1977 model year, and Mazda wasted no time making "1.6i" badges to tout the futuristic technology under the hood of their low-priced econo-commuter a decade later. At a time when most Civics had carburetors (and the notorious "Map of the Universe" diagram to untangle the underhood vacuum lines), the electronically fuel-injected engine in this car was a major selling point indeed. It wouldn't be many more years before the wretched Subaru Justy was the final carbureted Japanese car available in America, but this 1.6-liter B6 four-cylinder (which evolved into the engine that, flipped 90 degrees, powered the early Miatas) was high-tech stuff for a cheap car in 1986. Just 84 horsepower, but they were clean and reliable horses. In the middle 1980s, the common perception in North America was that you had to buy a Honda or Toyota if you wanted an affordable car that could make it to 200,000 miles. This 323 held together just as well as most Tercels or Civics from 1986. Of course, I've seen a junkyard RX-7 with 393,854 miles, so you just never know. When you see lots of moss and lichens on a car in a Northern California junkyard, you know it spent years — maybe decades — languishing in a shady outdoor spot. Perhaps this car racked up 20,000 miles per year slogging through a harrowing Lodi-to-Sausalito commute, then got parked and forgotten in 1996. We'll never know. With the optional automatic transmission — nearly every early 323 I've seen had the 5-speed manual — this car wouldn't have been much fun to drive. Point A to Point B would have been fine, though.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

12 new cars that will never go out of style

Some cars never go out of style. It’s rare, but it happens. They get old. They get depreciated. But they never stop looking cool.  Some might call them modern or instant classics. Within a few years theyÂ’re no longer the latest and greatest, no longer the flavor of the month, but they remain special. Eternally special. Timeless.  These cars arenÂ’t necessarily going to be worth a fortune someday. However, some may not depreciate as rapidly or as far as other models. But thatÂ’s not what weÂ’re talking about here. These are the cars that enthusiasts will always find desirable from the curbside. TheyÂ’re the cars you end up shopping on eBay late at night 10 years later because you canÂ’t get them out of your head. TheyÂ’re the cars that will forever excite you when you spot a clean one in traffic or in a parking lot.  There are plenty of recent examples over the past couple of decades that could count as instant design classics. But then we got to thinking, what 2021 models will be forever cool to stare at? Which new cars and trucks on sale today will we be shopping on eBay late at night in the 2030s? We kept supercars and other ultra-expensive cars off the list to keep things within the realm of attainability, and ended up with 12 total cars. Lexus LC WeÂ’re not applying a numerical ranking to any of the cars on this list, but if we were, the Lexus LC would be No. 1. There isnÂ’t another car design out there that can stir our emotions the way an LC can when itÂ’s just standing still. This car is a concept design come true in the most beautiful of ways, and itÂ’s a shoo-in winner for Concours events decades into the future. All of this heaping praise, and we havenÂ’t even gotten to the LC 500Â’s intoxicating 5.0-liter V8. It doesnÂ’t win drag races. It wonÂ’t be the fastest around the track against any similarly-priced competition. But none of that matters. ItÂ’s quite possibly the best car you can buy new, and that says it all when it comes to the LC. Chevrolet Corvette It might not be the stunner that the Lexus LC is, but the new C8 Corvette is and will always be a special vehicle. ItÂ’s the first mid-engine Corvette, which instantly cements it into an automotive hall of fame section of sorts. All of the performance stats and specs are there to back up its supercar-like looks, and it remains the best performance bargain on sale today.