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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

2018 Mazda6 2.5T First Drive Review | Smooth operator

ANN ARBOR, Mich. — We like driving Mazdas, even if it's not the Miata, because they've always got an underpinning spirit of enthusiasm that makes even the slowest Mazda3 or the heaviest CX-9 at least somewhat entertaining. So when Mazda announced the refresh of the Mazda6 for the 2018 model year, we perked up. A new engine and some other refinements are exciting, sure, but maybe more important is the redesigned interior. Mazda's interiors haven't always impressed, but over the years they've improved — and this generation of the Mazda6 up until now has been an example of that improvement. Fortunately, because they're fun to drive, we've been able to overlook some interior foibles. Much attention was paid to noise, vibration and harshness (NVH). The company says it made 70 changes, from tires to suspension geometry to sound deadening materials, in order to make the car more comfortable going down the road, while maintaining its fun driving dynamics, and none of them include active noise cancellation. Of course, the turbocharged version of the 2.5-liter Skyactiv-G engine should help with the fun. We got behind the wheel of the 2018 Mazda6 2.5T, in top-tier Signature trim, to drive it on some of our favorite Michigan roads. We were especially interested in figuring out whether the interior lived up to the hype, and whether the other refinements would dull the car's driving dynamics. Mazda seems like it's laying the groundwork to pushing its brand upmarket. With exterior design nailed down — the Mazda6 is a handsome sedan, and receives minor tweaks for 2018 to make it more so. In fact, this car is laden with the automotive equivalent of sex appeal (which some would just call sex appeal). It's absolutely magnetic. If you're not feeling it, check it out from a different angle; it'll change your mind. As we mentioned, the company has turned its attention to the experience inside the car, and in addition to new materials inside, it has a new top-tier Signature trim level, which Mazda refers to as "aspirational" — but at $35,640, it's not exactly out of reach. It's rare that we get into any sub-$40k car and start caressing the interior with both eyes and fingertips. It happens rarely – the last one was the Honda Clarity PHEV, which was a real surprise. The 2018 Mazda6 marks the second occasion. Both times we were taken completely off guard by it. The Mazda, though, has the exterior charm to match. The new seats are fantastic, too.

Mazda CX-30 crossover will have its U.S. debut at L.A. Auto Show

After debuting at the Geneva Motor Show earlier this year, the Mazda CX-30 is ready to relocate to the U.S., and is now preparing to meet its future compatriots at the LA Auto Show. The small crossover — whose name is a workaround due to the Chinese-market CX-4 crossover — is five inches longer than the new Mazda3 hatchback and five inches shorter than the CX-5 crossover. Its appeal is intended to be a mix of high maneuverability and roominess for occupants and cargo, not to mention being the second vehicle in the lineup to adopt the evolved Kodo design language first expressed on the latest Mazda3.  In Europe, the CX-30 offers buyers a range of engines from a Skyactiv-D 1.8-liter diesel to the new Skyactiv-X engine with gasoline compression ignition. Last month, Motor Trend dug up a California Air Resources Board document listing the two engines and two transmissions for the North American market. Our continent gets the 2.0-liter four-cylinder mated to a six-speed manual or a six-speed automatic, and a 2.5-liter four-cylinder mated solely to a six-speed auto. The smaller engine and manual transmission are expected to be reserved for Canadian and Mexican buyers. The U.S. likely gets the 2.5-liter, the engine that makes 186 horsepower and 186 pound-feet of torque in the Mazda3 and 187 hp in the CX-5.  Mazda's i-Activ all-wheel drive is predicted from launch, and safety features should include front cross-traffic alert, adaptive cruise control, and driver monitoring linked to a Smart Brake Support system that cuts the reaction time to issue a the driver a brake warning. The CX-30 will share the Mazda stand with the 2019 Mazda MX-5/Miata RF, refreshed 2020 CX-5 and 2020 CX-9 crossovers, the 2020 Mazda 3, and Mazda3 TCR racer. Anyone with some free time at 1:20 p.m. Pacific Time on November 11 is welcome to stream the press conference at Mazda's YouTube channel.