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Mazda teases its Tokyo-bound EV again — and it's a crossover coupe

Another 15-second teaser clip, the third so far, stars Mazda's coming electric vehicle in the role of coquette. This time we get a glimpse of the body shape, and coming as a shock to no one since Mazda practically admitted it, we'll be seeing a crossover coupe on the Tokyo Motor Show floor. Mazda says there'll be a few surprises therein, though. The overall line and detailing embody "an expansion of our renowned Kodo design philosophy" at the same time as the EV "explores new directions in design." And within the "uncompromisingly simple" form we're told to expect "a unique door concept, opening your mind." Another couplet in the press release poetry promises a "friendly expression" up front for a new segment entry embodying "futuristic values and changing lifestyles." Well then. This will be Mazda's fourth electric vehicle, but the first meant for mass production. The company built a small batch of the Mazda Demio (our Mazda2) battery electric vehicle in 2012 for the Japanese market, leasing them to government and corporate customers. The following year the automaker built a Mazda Demio EV prototype with a 330-cc rotary-powered range-extender engine. After that came the e-TPV prototype that the company's used to prove out the powertrain going into this month's show car.  The urban-focused electric runner should go on sale next year in markets like Japan, China and Europe, where dense city centers negate the need for sky-high range figures; the 35.5-kWh battery is likely to return a 150-mile range at most. As foretold in the most recent teaser, the interior will deliver an airy sense of space thanks to open spaces between the driver's and passenger's seats. Zoom-Zoom will come with EV internals, too — Autocar recently drove the eTPV prototype and lauded it for being "well-planted," "original to drive" and "more like a car in the traditional sense of the word." 

Mazda Hazumi concept gets punchy, comes out of its corner early

The official images Mazda Hazumi concept, which previews the next-generation Mazda2, have leaked out from Chinese website Auto.sohu.com ahead of its debut at the 2014 Geneva Motor Show.
The subcompact, four-door hatchback shows off Mazda's Kodo design language in its smallest size yet. Hazumi means "bound" or "spring up" in Japanese, and it is meant to look like it is packed with energy. It is a very attractive little concept and hopefully points to a more stylish face for the next-generation Mazda2.
Mazda has not unveiled the full details about the concept yet, but in a previous release, it said for the car is using a 1.5-liter Skyactiv-D diesel engine. While Mazda has not officially said that the Hazumi shows the next Mazda2, it did say in its earlier release that it "points the way to the future" for the brand's small cars. Reading between the lines isn't too difficult, then.

Mazda MX-30 crossover is brand's first EV, with sporty, coupe-like looks

TOKYO — Mazda's first production full electric car has finally been revealed, and it's called the MX-30. And the name and shape point to it being a sporty, fun EV, though we're still waiting for more details. Starting with the name, the 30 designation gives you an idea of its size, which is similar to the upcoming CX-30, itself close to the Mazda3 hatchback. And importantly, it has the MX prefix, which is only used on Mazda's sporty cars, typically with piston engines. The RX prefix is for sporty rotary cars. So clearly the aim of this car is to be fun. Its shape points to sportiness, too. It has a fastback roofline that is coupe-like. In fact, you could arguably call this a coupe, since it uses the same type of rear half-door arrangement found on the RX-8 and Saturn Ion coupes. And of course it was used on the less coupe-like Honda Element and Toyota FJ Cruiser. The roof also is available in a contrasting graphite color. The lower half of the body is simple, and a bit boxy with the blunt nose. That nose features a much smaller rendition of Mazda's pentagonal grille, and the grille blends into the headlights. And like all crossovers, the MX-30 has big plastic fender flares. Inside, the MX-30 features a typically minimalist, modern dashboard that's low and wide. New for the MX-30 is a touchscreen display for climate control functions, and it sits on a "floating" center stack and console. The cabin features unique materials such as fabric made from plastic bottles, and cork in the center console. That cork is made of leftovers from a cork stopper company, and it's a nice throwback to Mazda's origins as a cork producer. While we get a great look at the MX-30 inside and out, Mazda was light on critical details for an electric car: power and range. Both are mysteries, though it seems it is a single-motor vehicle, and so is likely front-drive only. It does feature an electric version of G-Vectoring Control, which is the system that reduces torque with steering input to shift weight forward for a larger front contact patch and more eager turn-in. The battery, located in the floor of the car, is cooled with a refrigerant, so it isn't simply air-cooled, and the car will be compatible with DC fast charging stations. Mazda also didn't provide an on-sale date for the MX-30. We expect it will be available sometime in the next year. Whether it will come to America is also an open question. But as a stylish crossover, it seems like it would be an EV with U.S.