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Dealers think Mazda's new Mexico plant will increase Mazda3 sales by 20%

Mazda3 sales in the US were down about 15 percent last year to a total of 104,713 units. According to a report from Automotive News, though, the slowdown in sales has been due more to production constraints than demand.
Good news for Mazda dealers, then, that a new plant in Salamanca, Mexico has just come online. Tom Carey, chairman of Mazda's national dealer council, told AN, "We're going to be in good shape because of that Mexico inventory." If estimates prove accurate, sales of the Mazda3 will increase by about 20 percent when the new plant begins production this month.
If those lofty projections come to pass, Mazda will reportedly be on track to exceed 300,000 total sales in the US in 2014, which would represent the brand's highest figures since its 375,000-unit peak in 1994. The brand hopes to sell more than 400,000 vehicles in the US by 2016, and with well-received products like the latest 3 and Mazda6 sedan, such expectations seem quite possible.

2018 Mazda6 2.5T First Drive Review | Smooth operator

ANN ARBOR, Mich. — We like driving Mazdas, even if it's not the Miata, because they've always got an underpinning spirit of enthusiasm that makes even the slowest Mazda3 or the heaviest CX-9 at least somewhat entertaining. So when Mazda announced the refresh of the Mazda6 for the 2018 model year, we perked up. A new engine and some other refinements are exciting, sure, but maybe more important is the redesigned interior. Mazda's interiors haven't always impressed, but over the years they've improved — and this generation of the Mazda6 up until now has been an example of that improvement. Fortunately, because they're fun to drive, we've been able to overlook some interior foibles. Much attention was paid to noise, vibration and harshness (NVH). The company says it made 70 changes, from tires to suspension geometry to sound deadening materials, in order to make the car more comfortable going down the road, while maintaining its fun driving dynamics, and none of them include active noise cancellation. Of course, the turbocharged version of the 2.5-liter Skyactiv-G engine should help with the fun. We got behind the wheel of the 2018 Mazda6 2.5T, in top-tier Signature trim, to drive it on some of our favorite Michigan roads. We were especially interested in figuring out whether the interior lived up to the hype, and whether the other refinements would dull the car's driving dynamics. Mazda seems like it's laying the groundwork to pushing its brand upmarket. With exterior design nailed down — the Mazda6 is a handsome sedan, and receives minor tweaks for 2018 to make it more so. In fact, this car is laden with the automotive equivalent of sex appeal (which some would just call sex appeal). It's absolutely magnetic. If you're not feeling it, check it out from a different angle; it'll change your mind. As we mentioned, the company has turned its attention to the experience inside the car, and in addition to new materials inside, it has a new top-tier Signature trim level, which Mazda refers to as "aspirational" — but at $35,640, it's not exactly out of reach. It's rare that we get into any sub-$40k car and start caressing the interior with both eyes and fingertips. It happens rarely – the last one was the Honda Clarity PHEV, which was a real surprise. The 2018 Mazda6 marks the second occasion. Both times we were taken completely off guard by it. The Mazda, though, has the exterior charm to match. The new seats are fantastic, too.

Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.