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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

2016 Mazda MX-5 Miata Club long-term wrap-up | Farewell, fun friend

About one year ago, we took delivery of a 2016 Mazda MX-5 Miata. We made sure we got the sportiest version we could, the Club model (which includes Bilstein shocks, a limited-slip differential and a front shock tower brace) with optional BBS wheels and Brembo brakes. We also sprung for the appearance package to give our cute little roadster a modicum of aggression. It was a tad pricey at $32,835, but we enjoyed every minute of it. Well, almost every minute of it. It's not a perfect car, as it's loud and stiff on the highway, and we ran into an issue in which the top had to be replaced (under warranty). But minor grievances aside, just about everyone who drove the little roadster came back with a smile, especially when we took it to a racetrack. Below are final thoughts on the car from our editors. Senior Green Editor John Beltz Snyder: This car is about as car as any car gets. It's so car! That is to say, it's pure in its mission and in its effective execution as a driver's plaything. Its crisp steering, snickety six-speed manual gearbox, and rev-happy engine create the wonderful sensation that you're driving faster than the speedometer reads. Normal speeds never felt so heroic. The view out the front is fantastic, too, and the curves of the hood are nothing short of inspiring as they frame the road ahead. I don't care that it's noisy, jarring, and ergonomically weird. Old and British in spirit, it offers a level of engagement that's hard to find in a new car, especially for under $30,000. Anyone who has a Miata in their stable isn't lucky. They're smart. Senior Editor Alex Kierstein: I'm a bit embarrassed to think back to my first impressions about driving the MX-5 now that I've had so much seat time in this one. While I loved the idea of it as a throwback to the original NA Miata from the moment it was revealed, I was a bit turned off by how civilized it was. And how quick it was. No longer a momentum car, the new MX-5 seemed more forgiving of bad gear selection or a bad corner entry. I felt like something had been removed, a ragged edge, some everyday engagement. Well, a year on, and my feelings have changed. If you stop comparing it directly to the (slow, weedy, rattly, uncomfortable) first- and second-generation cars, it's a brilliant little roadster. I miss the raw edge less and enjoy the livability more — the raw edge was really just a lack of civility. A flaw that forced you to engage with the thing every moment.

2021 L.A. Auto Show roundup | All the reveals, reviews, pictures

The L.A. Auto Show took place this week for the first time since the onset of the pandemic. It was a show packed with news and reveals, which hasn't really been the case with other shows we've seen this year, and Autoblog was on the floor covering every minute of it. Well, Riswick and Stocksdale were, anyway. The rest of us were sitting at home in our sweatpants, but hey, we'll take credit anyway. Let's get to it. Hyundai Seven Concept This is the Hyundai Seven Concept, and it’s meant to act as a preview for an incoming electric SUV for the Ioniq brand. It leans more toward the concept side of the spectrum than a production car, but expect the final SUV to take design cues from the Seven Concept. Kia Concept EV9 The Hyundai Seven counterpart isn't the only big, bold electric SUV at L.A. this year. Kia has its own take, and it's a modernized version of the traditional boxy utility vehicle called the Concept EV9. It also previews one of the next production electric cars for the brand, which should look right at home next to things like the Telluride. 2023 Kia Sportage HEV As promised, the 2023 Kia Sportage HEV has been revealed. The hybrid powertrain makes the compact SUV the most powerful version available, and it goes on sale next year. The engine is a turbocharged 1.6-liter four-cylinder paired with a 44-kW electric motor. Total output is 226 horsepower. The company didn't give a torque number, but it should basically be the same as the Sorento HEV that has the same basic powertrain: 258 pound-feet. Those numbers are a healthy step up from the 187 horsepower of the base 2.5-liter engine. 2022 Range Rover If you noticed how extra smooth and suave the new Range Rover looked during its recent reveal, Autoblog's James Riswick got a design tour that revealed some of the technological secrets to its success. "Less is more" is harder to achieve than it looks. Fisker Ocean Fisker has brought the new Ocean EV to the L.A. Auto Show, with a public preview at Manhattan Beach and a presence at the show itself. You can watch the public show reveal above, and see more shots from the show floor below. Fisker says the Ocean will start at $37,499 before incentives. That entry model would be the Sport trim with a single, 275-horsepower motor driving the front wheels and 250 miles of estimated range. It also has a 0-60 time of 6.9 seconds. 2023 Toyota bZ4X This is the 2023 Toyota bZ4X, due to hit U.S.