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Mazda struggles to meet demand on rising sales

For Mazda there's good and not-so-good news on the heels of strong US sales in 2012: demand is high - especially for the Mazda3, Mazda6 and CX-5 - but supply is low, TheDetroitBureau.com reports. That's partly because all Mazda production happens in Japan, since it ended its alliance with Ford and pulled out of a joint venture with the blue oval building cars in suburban Detroit last year.
In 2012, Mazda sales here jumped 26.4 percent, but 2013 sales through August have just been keeping pace with the overall US auto industry, increasing at a rate of 6.8 percent. Mazda North American Operations director of marketing and communications Jeremy Barnes says that sales have slowed because the company is facing challenges delivering products here.

Sweating the small stuff | 2017 Mazda CX-5 First Drive

The 2017 Mazda CX-5's door handles got their own design study. They got their own graphs, maths, and a team of people scientifically analyzing how humans interact with them. There was a whole to-do. And yet, you look at them back-to-back with their predecessors, a Spockian eyebrow reaching to the stars, and wonder what all the fuss was about. But apparently they're better. They're also perfectly illustrative of the entire effort to re-engineer and improve Mazda's best-selling model. At first, the 2017 Mazda CX-5 seems like a sensible evolution of its well-loved predecessor – there's sexier styling, a more premium cabin, and additional features, but the dimensions and engine specs look awfully similar. It certainly looks like one of those "the old car's great, let's not overthink the new one" redesigns. Except it isn't. Dig deeper and you'll see just how much meticulous work – from the door handles to the throttle response – went into making the new CX-5 a crossover that thoroughly trounces the majority of its competition. Take the efforts to make it quieter. According to Mazda's internal measurements, the sound-quelling improvements made for the CX-5's 2016 refresh already made it one of the quietest compact SUVs on the market. That apparently wasn't good enough. To what seems like an absurd degree, Mazda's engineers obsessively examined every nook, cranny, corner, and crevice to sniff out noise and eliminate it. Gaps were filled, insulation was injected, seals were added, air was redirected, glass was double glazed, and carpet replaced plastic coverings. It would seem that the Society of Persnickety Engineers is well represented at Mazda HQ. "I'm not sure how they found some of these," said Mazda vehicle development engineer Dave Coleman with a shake of his head, almost amused by the obsession and dedication of his colleagues across the proverbial hall in the sound-deadening department. (He goes over many of their enhancements in the video below.) And it worked. The new CX-5 is indeed incredibly quiet, even on San Diego's notoriously loud corrugated concrete freeways. It is quiet for a Mazda – a brand previously known for the exact opposite – and the entire segment. Even the fairly quiet 2017 Honda CR-V we drove on the same freeways on the way to San Diego couldn't match it. Actually, much of the driving experience can't be matched by a competitor.

2021 Mazda CX-9 gets new tech, Carbon Edition

Mazda announced early Tuesday that the 2021 CX-9 is getting a nip-and-tuck styling update along with some updated tech, including a new 10.25-inch infotainment system powered by the latest version of Mazda Connect.  Mazda may have oversold things a bit by saying the 2021 CX-9 styling is new in the strictest sense. We only have this photo and Mazda's press release to go on, but from what we can tell, the changes are effectively relegated to trim elements available with certain option packages or trim levels, and mostly at the higher end. The fundamental shapes of the 2021 CX-9's body panels remain identical to 2020's, while changes include a new grille and wheel design on the Signature model. The biggest changes come care of the Carbon Edition, which gets "Polymetal Gray" exterior paint, gloss black door mirrors, a unique gloss black front grille and 20-inch black metallic aluminum alloy wheels. Inside, it adds red leather seats and black interior trim on the dash, door panels and handle bezels. In addition to the larger screen and updated infotainment interface, Mazda says the 2021 CX-9 will now offer wireless device charging, with a new pad incorporated into the cubby area forward of the gear selector.  The most exciting Mazda news for the coming model year might be the introduction of the turbocharged Mazda3, but here in Crossoverland, improvements to the CX-9 are both welcome and necessary. Mazda's stylish three-row is attractive and great to drive, but compromised in terms of practicality for those very reasons. Look for the '21 CX-9 to hit showrooms later this year.  Related Video: