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Dealers think Mazda's new Mexico plant will increase Mazda3 sales by 20%

Mazda3 sales in the US were down about 15 percent last year to a total of 104,713 units. According to a report from Automotive News, though, the slowdown in sales has been due more to production constraints than demand.
Good news for Mazda dealers, then, that a new plant in Salamanca, Mexico has just come online. Tom Carey, chairman of Mazda's national dealer council, told AN, "We're going to be in good shape because of that Mexico inventory." If estimates prove accurate, sales of the Mazda3 will increase by about 20 percent when the new plant begins production this month.
If those lofty projections come to pass, Mazda will reportedly be on track to exceed 300,000 total sales in the US in 2014, which would represent the brand's highest figures since its 375,000-unit peak in 1994. The brand hopes to sell more than 400,000 vehicles in the US by 2016, and with well-received products like the latest 3 and Mazda6 sedan, such expectations seem quite possible.

Turbo Mazda6 starts at $30,090, only base trim gets manual

We learned last fall that the 2018 Mazda6 is getting a slew of updates to its appearance and refinement, as well as introducing this generation's first turbocharged engine (may we never forget the old Mazdaspeed6). Now we know how much it will cost to get that 2.5-liter four-cylinder's 250 horsepower and 310 pound-feet of torque: $30,090. This is the base price of the Mazda6 Grand Touring, which is the entry trim level to this engine. In fact, the Grand Touring will only come with the turbo engine, as will the new Grand Touring Reserve and Signature trim levels. The base-level Sport trim and higher-level Touring will only come with the naturally aspirated 2.5-liter four-cylinder (187 hp, 186 lb-ft of torque) that now comes with cylinder-deactivation. Every Mazda6 will receive a comprehensive series of updates when it arrives at dealerships this April. The revised Sport, which comes with cloth manual seats, dual-zone climate control, 17-inch alloy wheels, LED headlights, blind-spot warning, rear-cross traffic assist and low speed automatic emergency braking, is only $5 more than the outgoing 2017.5 model for a new base price of $22,840. The optional automatic adds another $1,050 to the price. Moving up to Touring limits you to only the automatic transmission and adds 19-inch alloy wheels, leatherette upholstery, a power driver's seat, heated front seats, a sunroof, and rear air vents. It starts at $26,590, $455 more than the outgoing model with the optional automatic. Moving up to the Grand Touring brings us to the turbo engine. It also adds an 11-speaker Bose sound system, navigation, heated side mirrors, and an auto-dimming driver's mirror. It also gets shift paddles on the steering wheel, so although the turbo engine won't be available with a manual, there will be a way to conveniently shift gears. Its price is $30,090, and as a point of reference, the cheapest Honda Accord with the 2.0-liter turbocharged engine starts at $31,200 with either a manual or automatic transmission. The Grand Touring Reserve comes in at $32,590. This trim adds a heads-up display, rear spoiler, windshield wiper de-icers, heated steering wheel, heated rear seats, real leather upholstery, and power adjustment and ventilation for both front seats. The range-topping Signature starts at $35,640 and adds Nappa leather, UltraSuede trim, parking sensors, 360-degree camera views and a configurable instrument screen. Related Video: This content is hosted by a third party.

Mazda Raceway gets first new MX-5 Cup as pace car

Mazda's motorsports department officially finished the first example of its new MX-5 Cup racer. But while the rest of the fleet will be used in the Global MX-5 Cup championship, this initial unit has been designated for another purpose. It's been dedicated to serve as the new pace car for Mazda Raceway Laguna Seca. Based on the latest ND-generation MX-5, the Cup racer was previewed in racing spec this past November ahead of its debut at the SEMA show. Though we've still yet to see the final spec sheet, it clearly benefits from key upgrades to the rolling stock, not to mention the added roll cage, racing buckets, and more. The pace car also features emergency lighting and a livery designed by Mazda and applied by Sticky Fingers Design out of Huntington Beach, CA. The beefed-up little roadster will join a cadre of pace cars used at the legendary Northern California circuit. Other pace cars in the fleet include a Mazda6, RX-8, CX-5, and the previous Miata. The season is winding to a close at Laguna Seca, with the Pirelli World Challenge finale and Mazda Road to Indy still set to take to the track next month. Related Video: MAZDA RACEWAY IS READY TO PACE THE FUTURE MONTEREY, Calif. (August 13, 2015) – Mazda Motorsports used the annual car-fest known as the Rolex Monterey Motorsports Reunion to roll out the first production 2016 Mazda MX-5 Cup race car. This particular vehicle is guaranteed to lead races as it will be the newest pace car in the Mazda Raceway Laguna Seca fleet of Mazda safety vehicles. The 2016 Mazda MX-5 Cup race car follows a 26-year history of the MX-5 Miata in motorsports. The first race cars to be sold to customers will be used in the 2016 Global MX-5 Cup, known in the U.S. as the Battery Tender Mazda MX-5 Cup. With the 2016 racing season still many months away, placing the first production race car into pace car duty allows Mazda to gather additional durability data while showcasing it in front of one of the most influential motorsports crowds of the year. "For Mazda, this weekend is the perfect blend of past, present, and future," noted John Doonan, director of motorsports for Mazda North American Operations. "We are celebrating our motorsports heritage on the track with our vintage race cars.