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Preorders open for the Mazda MX-5 Miata RF Launch Edition

After unveiling the gorgeous 2017 Mazda MX-5 Miata RF Launch Edition at the 2016 New York International Auto Show, the Japanese automaker announced plans to give loyal customers first dibs on one of the 1,000 models. Preorders are open at 12 PM EST on Monday, September 26th at the Mazda MX-5 RF Launch Edition website. Customers who were sent an invitation with a personalized code will have a limited time to put a $500 refundable deposit down on a limited model. Customers also have the opportunity to select the dealership where they would like to complete the transaction. Pricing for the MX-5 RF has also been announced with the sports car starting at $34,685, including destination and handling. That's roughly $9,000 more than a base MX-5 Miata. Deliveries of the sports car will begin in February 2017. While the MX-5 RF is a looker, $9,000 is a lot of change for the Launch Edition, which only adds a black roof and special badges over the regular MX-5 RF models. All 1,000 Launch Editions will be finished in Machine Gray with a black roof panel and Auburn Nappa leather on the inside. Buyers who opt for the Launch Edition will also get a numbered 42mm Tourneau watch, and can choose between an automatic and a manual transmission. The MX-5 RF Launch Edition should sell out quickly, as the 2015 Mazda MX-5 25th Anniversary Edition sold out in roughly 10 minutes when it went on sale in 2014. Didn't get an invite to preorder the Launch Edition? Worry not, as Mazda will open the special model to the general public on October 3, if there are any left. Related Video: Featured Gallery 2017 Mazda MX-5 RF: New York 2016 View 13 Photos News Source: MazdaImage Credit: Live photos copyright 2016 Drew Phillips / AOL New York Auto Show Mazda Convertible Lightweight Vehicles Special and Limited Editions Performance pricing mazda mx-5 rf

2019 Mazda MX-5 Miata's more horsepower will cost less money

Mazda has already announced a power upgrade for the 2019 MX-5 Miata roadster after engineers tweaked the Skyactiv-G 2.0-liter inline-four for 17 percent more power and higher fuel efficiency than the outgoing 2018 model. Now we know the starting price for the soft-top version: $26,625, including destination charge, which is a $915 drop from the lowest-priced 2018 model. As is standard across the Miata lineup, output increases by 26 horsepower to 181 hp, with torque nudging up 3 pound-feet to 151 lb-ft at 4,000 rpm. Other new features also track with the changes previously announced for the 2019 Miata RF, including the telescoping steering wheel and standard rearview camera. But the soft-top version gets an available brown soft top for an extra $200 for the Grand Touring trim (a black soft top is standard), new package options at each trim level and optional traffic-sign recognition and smart city brake support, which offers automatic emergency braking at low speeds. Also new is that steering column, which is made of aluminum to save weight. Mazda will keep the six-speed manual as an option for all three trim levels, with an available six-speed automatic with paddle shifters and Sport driving mode. Standard features include LED head- and taillights, 16-inch wheels, Mazda Connect infotainment with a 7-inch touchscreen monitor, Bluetooth phone pairing and audio streaming, and keyless entry. Jump up to the Grand Touring trim starting at $31,675 and get 17-inch dark silver wheels, body-color interior trim, auto on/off headlights, auto-dimming driver's side mirror, rain-sensing windshield wipers, heated, leather-trimmed seats and a nine-speaker Bose Premium audio system, among other things. Mazda is also offering a $550 GT-S Package on the Grand Touring model with the six-speed manual, a front shock tower brace, limited-slip rear differential and Bilstein dampers. MX-5 Club models start at $30,485 and come standard with the GT-S Package goodies when equipped with the manual transmission. Automatic versions get standard heated cloth seats with contrasting red stitching, body-color interior trim, black 17-inch wheels, front air dam and rear lip spoilers.

First 2014 Mazda3 ad appears

If we judge by your comments on our recent announcement post about the new Mazad3, you Autoblog readers approve, pretty wholeheartedly, about the redesign efforts happening over at Mazda. Pressed for an opinion, we'd be forced to admit that we find the new 3 quite fetching our own selves.
To add fuel to the fast-burning fire then, Mazda has gone ahead and dropped a 15-second pseudo commercial on YouTube, showing a very rendered Mazda3 in a very rendered driving environment. The short spot is really just slightly more dynamic than the images of the car, but there is a spot of mystery to it, as well.
Right at the start of the video, an interior shot of the car shows a transparent display screen of some kind, rising from the top of the 3's dash. An interesting choice, considering Mazda has bestowed an actual center-mounted display in on the hatchback's dash-top - albeit one that doesn't look like a clear piece of glass. Take a look below, and while you're there, check out a just-released official video of the Mazda3's reveal in New York.