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Toyota, Mazda drop Takata as Mitsubishi, Subaru weigh options

It's not a very good time to be Takata right now. Fresh on the heels of longtime partner Honda ditching them, Toyota and Mazda have both come out and said they will not use the company's airbag inflators if they continue to rely on ammonium nitrate. Bloomberg reports that Subaru and Mitsubishi are also contemplating a divorce. "The inflator using ammonium nitrate produced by Takata will not be adopted by Toyota," President Akio Toyoda said during a briefing today. "What's most important above anything else is the safety and peace of mind of customers." Mazda echoed that position, simply saying it "will not use Takata airbag inflators which contain ammonium nitrate in our new cars." When you lose three huge OEM accounts in as many days, it's certainly going to have a deleterious effect on your fortunes. In Takata's case, that's meant a staggering 39-percent drop in their share price over the last three days. Yesterday alone, the company saw a 6.2-percent fall, Bloomberg reports. As the business publication reports, though, Takata isn't going down without a fight. The company is "considering some plans to survive," including a fundraising plan that will see it potentially offer up additional shares for sale. Still, at least one analyst doesn't see whatever company survives staying involved in the airbag inflator business. "I really don't see how they're going to be able to survive as an inflator manufacturer," Valient Market Research founder Scott Upham told Bloomberg. "When your major clients publicly come out and say that they're not going to use your products anymore, it makes this very difficult to sustain your business." News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Honda Mazda Mitsubishi Subaru Toyota Safety supplier

Masamichi Kogai new Mazda president and CEO

There's some executive rearranging going on in the top suite at Mazda Motor Corporation in Japan, with current CEO Takashi Yamanouchi telling reporters there "I'd like to hand over the work to younger people" now that the company has returned to profitability. Yamanouchi became CEO on November 19, 2008 of an independent Mazda that had to fight for its future in the immediate aftermath of the global financial crisis. What followed was four years of losses before finally getting back to black last year.
Masamichi Kogai (pictured) will be appointed the new president and CEO on June 25, pending approval at the company's annual general shareholders' meeting. Kogai assisted Seita Kanai with the production-efficiency initiative that Mazda called Mono Tsukuri Innovation, which worked to give export-dependent Mazda the best chance at profitability in spite of a rising yen. Kogai, lately in charge of production and purchasing, has been with the company since 1977 and worked in areas from R&D to logistics.
Kanai, who headed the Mono Tsukuri effort and was among the leadership on Skyactiv, will be promoted from executive vice president to vice chairman. Akira Marumoto will become executive VP of Mazda and assistant to new president Kogai. Yamanouchi will remain Chairman of the Board. There's a short press release below to make it official.

Mazda6 AWD: More evidence surfaces

Last month, we learned that Mazda was seriously considering adding all-wheel drive to the Mazda6 line-up due to high demand. Now, more evidence has surfaced that an all-wheel-drive Mazda6 could be coming sooner than later. As first reported by Motor Trend, the National Highway Traffic Safety Administration website has listings for both the 2018 Mazda6 with the standard front-wheel-drive powertrain and a 2018 with all-wheel drive. Clicking on the all-wheel-drive link reveals that it has the exact same safety ratings and features listed as the front-wheel-drive model. Both pages also have links to the same technical data sheets, all of which are for the 2016 Mazda6. This is the case with the 2017 model listed on the NHTSA site, too. Naturally, this by no means confirms that Mazda is bringing an all-wheel-drive version to the United States. It's possible the inclusion was a mistake, or someone might have even typed an "A" instead of an "F" when creating that page. But also considering Mazda's interest in offering all-wheel drive, the existance of all-wheel-drive Mazda6 variants overseas, and the likely minor technical hurdles to overcome, we'd say the odds are pretty solid that we'll see four driven wheels in a Mazda6 in the near future, even if not this model year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2018 Mazda6: LA 2017 View 16 Photos News Source: NHTSAImage Credit: Drew Phillips Rumormill Mazda Safety Sedan