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Mazda hopes to return to Le Mans

Mazda has been away from the winner's circle at Le Mans for some time now. But it could be preparing a return to the forefront at the famous French endurance race in the near future. That is, at least, if the racing enthusiasts within its ranks get their way. "I know that the expectation for us to return to Le Mans is high. I can imagine a day when Mazda returns," Nobuhiro Yamamoto told Top Gear at the Goodwood Festival of Speed this past weekend. "I hope - as with many other Mazda fans - that we go back to Le Mans." His words hardly serve as confirmation of the Zoom-Zoom brand's intentions, but they certainly speak rather loudly to a desire within its ranks. They hardly come out of left field, either. Yamamoto-san is arguably the man best positioned to spearhead such a campaign – or would at least be best informed if such a campaign were underway. He's currently the program manager for the MX-5, and decades ago was the racing engineer behind the 787B. That Group C prototype racer represented Mazda's last major effort at taking top honors at Le Mans, and take them it did when it won the race outright in 1991. The Japanese automaker was out in force this past weekend at Goodwood, the event's central sculpture honoring Mazda's racing history, and its presence only fueling rumors that it could be preparing a renewed assault on endurance racing – potentially once again under rotary power. The 787B, motorsport history buffs will tell you, represented the first and last time to date that a Japanese manufacturer won the 24 Hours of Le Mans. Although Toyota has been competing with Audi and Porsche at the front of the field with the TS040 Hybrid, it has yet to win the key race, despite having taken the FIA World Endurance Championship last year. "Everyone at Mazda would love to see the only Japanese company to ever win the 24 Hours of Le Mans return to the famed twice-around-the-clock classic," a spokesman for Mazda's North American motorsports department told Autoblog by correspondence. "Whether that'll actually happen isn't something we can discuss at this time, but, given our historical and current involvement in motorsports, our interest in the event should be no surprise to anyone. We agree with Yamamoto-san when he says he hopes it happens." So while Mazda may not be ready to confirm the prospect of its return to Le Mans, it certainly isn't ruling it out, either.

Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

Mazda3, CX-5 earn IIHS Top Safety Picks

Mazda technologies like SkyActiv-Body and SkyActiv-Chassis, plus ultra-high-tensile steel, six airbags, "crusable" brake and accelerator pedal assembly and collapsible steering column have helped the 2013 Mazda3 and 2014 Mazda CX-5 win Top Safety Pick laurels from the Insurance Institute for Highway Safety (IIHS). It's the second year in a row for the Mazda3.
The accolade is earned by receiving "Good" marks for frontal moderate overlap crashes, side and rear impact crashes, and tests of roof strength. Remember, the small overlap test that the IIHS commenced in August 2012 has lately tripped up some makers who have excellent safety reputations.
The Mazda3 and CX-5 join offerings like the Dodge Dart, Hyundai Elantra, Mitsubishi Outlander Sport and Subaru Forester among the 117 vehicles so far declared Top Safety Picks - which is different than the 13 named Top Safety Picks+, mind you - for this year. Have a read of the press release below for more information.