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Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

2018 Mazda CX-5 Buying Guide | Specs, safety, expert reviews, and more

Crossovers are all the rage these days, and spunky Mazda devotes half of its six-vehicle portfolio to the segment. The compact CX-5 slots right in the middle of its crossover lineup, size-wise, and outsells all other Mazda vehicles by a country mile, with sales continuing to climb so far in 2018. The CX-5 was the first car to feature Mazda's KODO design language, which has given its vehicles a more premium appearance and made the CX-5 longer-looking and more taut. Now in its second generation, Mazda offers the CX-5 in Sport, Touring and Grand Touring trims, with the option of front- or all-wheel drive configurations. This Autoblog buyer's guide is aimed at helping you to make an educated decision about whether to buy the 2018 Mazda CX-5. We'll summarize safety and reliability ratings, engine specs and horsepower, fuel economy ratings and pricing. We'll also touch on what Autoblog's professional reviewer thinks of the crossover. Is the 2018 Mazda CX-5 safe? Based on its crash tests, the National Highway Traffic Safety Administration gives the 2018 CX-5 a four-star overall rating. It awards five stars for frontal- and side-crash protection, and four of five stars for rollover crashes. The Insurance Institute for Highway Safety further vouches for the 2018 Mazda CX-5, giving the crossover its coveted Top Safety Pick + award — at the time of this writing, the only compact crossover to get this rating, thanks to available adaptive headlights. It also has good ratings for all of its crash-test metrics and headlights, a superior rating for front-crash avoidance, with optional equipment, and an acceptable rating for the ease of use of the child-seat LATCH anchors. We encourage you to visit the NHTSA and IIHS websites to review ratings on the specific vehicle you're researching. Is the 2018 Mazda CX-5 reliable? J.D. Power gives the 2018 Mazda CX-5 an overall score of 75 out of 100, considered average. On its 10-point scale, it rates the vehicle an 8 on overall quality, which is in the average range, and 9 — considered among the best — for overall performance. It rates an 8 for overall depreciation. As is customary, we note that Autoblog has raised concerns about the way J.D. Power weights serious and less-serious reliability issues. You can read more about that here. According to NHTSA, there has been one recall involving 682 models of the 2018 CX-5 because the side curtain airbags may not properly deploy following a side-impact or rollover crash.

Crash test videos show how rust compromises safety

These recently released Swedish videos serve as a reminder that rust isn't just a cosmetic flaw, when it comes to cars. The insurance company Folksam and the homeowner organization Villaagarnas Riksforbund gathered examples of two relatively popular, but by now rusty cars, and then performed crash tests with them at the Thatcham Research facility in Britain. The results are sobering. The rustier cars chosen for the tests were first-generation Mazda6s, cars that have a reputation for early-onset rust in salty surroundings, such as the Nordic countries in Europe or the Salt Belt in the U.S. The cars in the other end of the spectrum were fifth-generation Volkswagen Golfs, which thanks to their body treatment only really start to show rust at over ten years old. But rust isn't just on the surface, it goes bone deep. While the Mazda did decently well in Euro NCAP testing as a new car, there's now a 20 percent higher risk of death in the 2003-2008 Mazda due to the degradation of its bodyshell. In the rusty car, the chassis rail separates from the floor, the footwell ruptures, the sill gives way, the seat mountings move and the dummy's head hits the B-pillar; all important failures, despite Thatcham saying the cars actually performed better in the crashes than they expected with all the rust. But still, the corroded structure isn't able to transmit loads in the way it was originally designed to do. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Golf does significantly better — despite rust flakes flying when the Golf hits the wall — as the years have only caused it to lose a single point. An important thing to remember is that the cars aren't tested in comparison to corresponding new, 2018 cars: the tests are in reference to the crashworthiness standards in place when they were new. The cars' airbags inflate like they were supposed to, but on the Mazda the dummy's head bottoms out the airbag due to the car's structure failing, meaning the airbag cannot perform as designed. Driven cautiously, an older car is still mostly fine for driving around. But tests like these remind us that it's not enough that a car runs and drives, if the body has turned into Swedish knackebrod. And if you repair the visible rust and the structure underneath remains as compromised as ever, there's an ugly truth under all the bondo. Perhaps it isn't such a bad idea to have yearly roadworthiness inspections.