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Houston Direct Preowned, Houston, Houston, TX 77079

Houston Direct Preowned, Houston, Houston, TX 77079
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Mazda to relocate its US offices into Irvine's tallest building

Sun, Jan 17 2016

Mazda is the latest foreign automaker to be moving its North American headquarters. Only this time, it's not moving further south. Instead, the Japanese automaker is simply relocating to another facility in Irvine, CA. In a little over a year from now, Mazda North American Operations will move to 200 Spectrum Center Drive (pictured in the rendering at right), taking up five of the 21 floors in Orange County's tallest building for a total of over 100,000 square feet of office space. It'll also take up half the lobby with vehicles on display and the exclusive naming rights on the top of the building. The facility, designed by Pei Cobb Freed & Partners, boasts full glass walls from floor to ten-foot ceiling for uninterrupted 360-degree views. Mazda has been in its current US headquarters at 7755 Irvine Center Drive (pictured above) since 1987. The five-story building was specifically constructed for the purpose and was the tallest in Irvine at the time. Prior to that it was based in Compton from 1970. The move to the new facility is scheduled to take place in February, 2017. Mazda's announcement marks only the most recent of foreign automakers to relocate their North American headquarters. Toyota is moving to Texas, Subaru to Camden, Lotus to Ann Arbor, Daimler to Farmington Hills, and Mercedes-Benz to Atlanta (where Porsche recently relocated, as well). Cadillac also recently moved from GM's Renaissance Center in downtown Detroit to its new headquarters in New York. Hyundai and Kia also quarter their North American operations in Irvine, as does Aston Martin. Meanwhile Honda and Toyota (for the time being) are based less than an hour away in Torrance, and Mitsubishi halfway in between in Cypress. Though they no longer sell passenger cars in North America, Isuzu and Suzuki still operate their US bases in SoCal as well, in Anaheim and Brea, respectively – all municipalities located just south of Los Angeles. Nissan and Subaru also base their US operations outside of California, with head offices in Tennessee and New Jersey, respectively. Related Video: Mazda Set To Relocate North American Headquarters in 2017 - With 50 years of roots in Southern Calif., Irvine will remain 'home' for Mazda - IRVINE, Calif., Jan. 11, 2016 /PRNewswire/ -- Mazda North American Operations (MNAO) has spent the last three years bringing all-new, upscale vehicles to the U.S. and earning outstanding critical acclaim in the process.

Mazda sketches Koeru concept ahead of Frankfurt show

Fri, Aug 7 2015

Mazda is giving us an early peek at the Koeru concept set to debut at the Frankfurt motor show. With a name derived from the Japanese word for "exceed" or "go beyond," the model is the latest evolution in the company's long-lived Kodo design language. Sketches tend to distort a vehicle's actual proportions, and the perspective on this one appears to be playing some visual tricks. Some things can't be hidden so easily, though. The Koeru appears to wear a more sharply angled version of Mazda's shield-shaped grille, and the headlights evolve the look of the CX-3 with an even narrower squint. The steeply raked rear hatch provides a coupe-like roofline, but we wonder if the angle is this pronounced in real life. Reports from last year suggest that a new CX-9 is on the way in 2016, and we could be getting a preview with the Koeru. Mazda is also purportedly developing a CX-7 successor. We should get a better idea if this show car represents either of those future CUVs when we can see it in the metal in Germany. MAZDA TO UNVEIL NEW CROSSOVER CONCEPT IN FRANKFURT Mazda Koeru features a distinctly powerful rendition of the KODO design theme Japanese carmaker aims to further raise benchmark in competitive SUV segment Hiroshima / Leverkusen, 7 August 2015. In a world premiere at the 66th 2015 Frankfurt International Motor Show (IAA), Mazda will reveal the Mazda Koeru, a new crossover SUV concept that makes a bold statement in an increasingly popular and competitive segment. Koeru, Japanese for "exceed" or "go beyond", is a fitting name for Mazda's latest venture into the growing crossover SUV market, where the company is again looking to surpass existing standards and raise the bar for performance, efficiency and overall value. With its formidable KODO – Soul of Motion design, the Koeru expresses the power and vitality of a predator along with a unique level of refined dignity. The full line-up of Mazda's latest SKYACTIV Technology, meanwhile, ensures outstanding dynamic performance, fuel economy and safety with no compromise to Mazda's patented driving fun. The carmaker will also display its new-generation model line-up in Frankfurt. Highlights include an all-new Mazda MX-5 complete with accessories as well as several SKYACTIV powertrains. Mazda's press conference takes place at 13:45 (hall 9.0, B16) on 15 September, the first of two press days. The IAA is open to the public from 17-27 September.

2019 Mazda6 Skyactiv-D diesel caught in spy photos

Wed, May 23 2018

We get it – we're a little sick of getting a few years of assurances that Mazda's much-anticipated diesel engine is just around the corner. First, it was going to go in the 2014 Mazda6, then it was delayed. More recently, Mazda told us it'd first land in the CX-5 – and in fact, there's a part of the Mazda USA website devoted to the diesel crossover, which makes it seem more legitimate than previous pronouncements. But the fact of the matter is, there's some unforeseen hiccup in the government approval process for this engine, likely centered around emissions standards, and it seems to be dragging on. But this Mazda6 was spotted at an EPA facility in Michigan, which gives us some hope that perhaps the company is rounding the final base on the approval process. It looks very much like an American-spec Mazda6 to our eyes ... except for the strange, possibly temporary exhaust outlets, which might be required for EPA testing. The rear looks like a current-look car, rather than the revised 2018 styling that will get the 2.5-liter turbocharged gas engine. Since the Mazda6 was originally supposed to get the Skyactiv-D engine, we can only assume that if it's at an EPA facility, Mazda is hoping to bring it to market here – likely sometime after the CX-5 goes on sale. If Mazda can get approval, it'll be another point of differentiation between the Mazda6 and its competitors – there's no currently-approved diesel sedan that's a direct match. The smaller Cruze and larger, more expensive offerings from BMW and Jaguar are about it. The fuel economy guide (PDF) produced by the EPA back in late 2017 lists both the CX-5 and the Mazda6 as having diesel engines, but neither are rated, and as we know at this point, neither are on sale or have an official timeline for doing so. We can assume anything with an application in progress made it on the list, whether approval would be granted or not. It seems unlikely at this point that Mazda would abandon the Skyactiv-D in America. It's a solid part of their strategy, although a product roadmap released a few months ago shows that Mazda expects diesel sales globally to taper off after 2020, to be supplanted by plug-in gas hybrid, EV, and fuel cell vehicles. But between now and about 2030, pure diesel cars are expected to be a small but significant portion of Mazda's product mix. We hope this means we'll see the CX-5 emerge from the approval process and hit dealer lots soon, to be followed by the 6.