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Dealers think Mazda's new Mexico plant will increase Mazda3 sales by 20%

Mazda3 sales in the US were down about 15 percent last year to a total of 104,713 units. According to a report from Automotive News, though, the slowdown in sales has been due more to production constraints than demand.
Good news for Mazda dealers, then, that a new plant in Salamanca, Mexico has just come online. Tom Carey, chairman of Mazda's national dealer council, told AN, "We're going to be in good shape because of that Mexico inventory." If estimates prove accurate, sales of the Mazda3 will increase by about 20 percent when the new plant begins production this month.
If those lofty projections come to pass, Mazda will reportedly be on track to exceed 300,000 total sales in the US in 2014, which would represent the brand's highest figures since its 375,000-unit peak in 1994. The brand hopes to sell more than 400,000 vehicles in the US by 2016, and with well-received products like the latest 3 and Mazda6 sedan, such expectations seem quite possible.

Laguna Seca getting another awkward name with WeatherTech sponsorship

According to the Monterey Herald, and also reported by Autoweek, Laguna Seca is getting a new title sponsor and as a result, a new name. The track is currently known by the official name of Mazda Raceway Laguna Seca, a less-than-elegant name that goes away soon because Mazda is ending its sponsorship on March 31. The newspaper reports that the new sponsor is WeatherTech, and the new name, arriving on April 1, adds a word: WeatherTech Raceway at Laguna Seca. We're not sure why it can't simply be known as Laguna Seca, since that's the name that sticks after the sponsors disappear. And we don't know why adding a word is better. Why would you add syllables to say and letters to type (insert lazy writer joke here)? It seems that those in charge of the track are happy with the deal, though. The Monterey Herald reports the deal is for five years of sponsorship at a cost of $5 million and that it's about two-thirds of what Mazda was paying. But the newspaper also reports that the track won't be providing the same track access that Mazda needed, and it may attract other automakers to the track when the track's name isn't partly that of a competitor. Related Video: News Source: Monterey HeraldImage Credit: Getty Marketing/Advertising Mazda Parts and Accessories Laguna Seca

Cedar Rocket is the fastest all-electric log car in the world

An electric turbine manufacturer, a mechanic, and a log house builder walk into a bar. No, wait. The three are standing around at Barrett-Jackson a few years ago, talking about the world. What's the eventual punchline? An all-electric vehicle mash-up of a Mazda RX-8 and a giant piece of wood. One that was just awarded a Guinness World Record for "fastest motorized log." "Truly, what else would you think of?" - Bryan Reid, Sr. Bryan Reid, Sr., star of the reality show Timber Kings, is the log house builder in the set-up above, and he's now the proud owner of Cedar Rocket. He told AutoblogGreen that a log-based EV is the natural result of the three guys chatting. "Truly, what else would you think of?" he said. "I mean, really? There has to be something to come out of it other than girls. It was crazy, but it's a good story and nobody gets hurt. It's hard to make the news when everything's positive." Idea in hand, Reid and his friend set off to actually build the car. Gerald Overton, the mechanic, turned the Mazda into a welcoming recipient, working on the disc brakes, axles, frame, differential, and suspension. While the presence of a television producer kept things moving, Reid said that it still took almost two years. "It started out, not as a joke, but as something very light," he said. "You put a log on a couple of axles and 'ha ha.' It ended up taking many thousands of hours. We don't do anything halfway." In the end, Reid and the team took the Cedar Rocket to the Wild Horse Pass Motorsports Park in Chandler, Arizona and managed two runs of 55 miles per hour within an hour (that's what Guinness required to hand out the official record). The Rocket is incredibly stable – heavy batteries help there – and Reid pointed out that because the EV uses electric turbines, it's not a quarter-mile car. "It's more like a salt-flat car," he said, because the "turbines that take a while to spin up." Given the right conditions, Reid said the team thinks the Cedar Rocket could go 120-130 mph. "It's crazy because it's different." But the point of this car isn't to just go fast. The builders will bring the car to Barrett-Jackson and auction it off next year, but before that it will make the rounds at places like SEMA and a number of unexpected events, like golf shows. The point is to get attention and raise money and awareness for veterans groups. "I believe it's for the best cause in North America," he said.