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Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

The Mazda MX-5 Miata RF's trick roof will cost you at least $2,555 extra

Now that loyal customers have been given the opportunity to preorder the Mazda MX-5 Miata RF Launch Edition, Mazda has finally announced pricing for the regular 2017 MX-5 RF lineup. The vehicle, with its gorgeous power retractable hardtop, will come in two trims – the MX-5 RF Club and Grand Touring when the vehicle goes on sale early next year. The MX-5 RF Club with the manual transmission is priced at $32,390, including $835 destination, which represents an additional $2,955 over a six-speed manual MX-5 Club with a soft top. An automatic is a $730 option for both RF and soft top Club models. The range-topping MX-5 RF Grand Touring trim will start at $33,455 with a six-speed manual transmission, which is $1,170 less than the Launch Edition's price tag of $34,685 and $2,555 more than a soft-top model. Opting for the automatic transmission on the Grand Touring trim bumps the price tag up to $34,660. The MX-5 RF models are similarly equipped to the soft-top models. The Club models benefit from cloth seats with red stitching, a limited-slip differential (when equipped with a manual transmission), suspension from Bilstein, and an optional Brembo brake and BBS wheel package for an extra $3,400. The more luxurious Grand Touring models get adaptive headlights, heated leather seats, and lane departure warning. The MX-5 RF models, just like the regular soft-top models, don't have many options. Hands-free keyless entry is a $130 option, while premium paint options, which includes Machine Gray Metallic (the same color on the Launch Edition) and Soul Red Metallic both cost $300. Crystal White Pearl Mica is only available on Grand Touring models and will cost an additional $200. Unlike the Launch Edition that was limited to only 1,000 units, there's no production limit on the regular MX-5 RF. Mazda will being delivering the MX-5 RF Launch Edition in February of 2017, with the standard MX-5 RF models following shortly after. Related Video: Featured Gallery 2017 Mazda MX-5 Miata RF View 15 Photos News Source: MazdaImage Credit: Mazda Mazda Convertible Lightweight Vehicles Performance pricing mazda mx-5 rf

Mazda teases CX-4 for the Beijing Motor Show

Mazda will unveil the CX-4 crossover at the Beijing Motor Show in late April, and the company's single teaser image (above) suggests the CUV might borrow styling cues from the larger Koeru concept. Mazda kept details about the CX-4 light for now but says in the announcement, "this is a new type of crossover SUV designed to help customers live more creative lives." The teaser photo offers some hints about the design. For example, the rear pillar comes to a point and features chrome accents, which are elements from the Koeru and production CX-9. The arching roof rail suggests a coupe-like shape because it arcs downward to the hatchback. The name also hints that this model slots between the CX-3 and CX-5 in the lineup, but the CX-4 appears to prioritize style over utility. We can't wait to get a better look because this picture doesn't offer much detail. The company will also show versions of the Mazda3 and Mazda6 for the China Touring Car Championship at the Beijing show. Related Video: Mazda to Debut New CX-4 Crossover SUV at Beijing Motor Show - Twelve models on display including new-generation Mazda3, CX-5 and Mazda6 - HIROSHIMA, Japan—Mazda Motor Corporation will debut the all-new Mazda CX-4 crossover SUV at the Beijing Motor Show.*1 The automaker's stand at the show will feature twelve vehicles, including new-generation models such as the Mazda3, Mazda CX-5, Mazda6, and race cars prepared for the Mazda-sponsored MZ Ruisi Racing Team competing in the China Touring Car Championship (CTCC). The CX-4 is the latest addition to Mazda's new-generation lineup of models featuring the full range of SKYACTIV Technology and KODO-Soul of Motion design. With a striking presence that sets it apart from other SUVs, the functionality modern users expect and Jinba-ittai driving thanks to Sustainable Zoom-Zoom, this is new type of crossover SUV designed to help customers live more creative lives. In addition to the CX-4, Mazda will display other vehicles and technologies that represent the brand. Mazda aims to enrich people's lives through a variety of touch points and become a brand that maintains a special connection with customers. *1 Also known as 2016 Beijing International Automotive Exhibition. Press days are April 25-26. Special invitation days are April 27-28. Open to the public from April 29 through May 4.