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Mazda ad showing Facebook updates while driving criticized by Senate committee [w/video]

Senate Commerce Committee Chairman Jay Rockefeller, D-WV, held an all-day summit on Thursday to discuss the dangers of using modern technology while driving, during which an ad that Mazda aired during the Super Bowl was used as an example of the worrisome future towards which we're headed. While seemingly innocuous at first glance, the ad, which can be seen below, shows a brief glimpse of a driver using the Mazda Connect infotainment system in a Mazda3 to check/update his Facebook page while driving down the road.
Officials from major communications companies like Samsung, Google and Apple attended the summit, as well as representatives from automakers including General Motors and Toyota. A representative from Mazda was not present despite the company's own currently available technology being used as the poster child for the issues being discussed.
According to Automotive News, Senator Rockefeller warned the automaker and communication execs on hand that he will propose legislation to regulate the use of technology while driving if they don't work together to implement their own standards more quickly. Michael Robinson, GM's vice president of sustainability and global regulatory affairs, argued that his company has had distracted driving guidelines in place for 15 years since the advent of its OnStar system, noting that the technology in question has also helped the automaker save lives through automatic crash detection and calls to 911.

Mazda reportedly to be fully electric and hybrid by 2030s

TOKYO - Mazda plans to make all of its vehicles electric-based, including gasoline hybrids, by the early 2030s, Japanese media reported on Friday, as more automakers shift strategies to meet tightening global emission regulations. The Japanese automaker plans to use electric motors in all of its models by that time, Kyodo News reported, without citing sources. A Mazda spokeswoman declined to comment on the report. At the moment, Mazda's lineup does not include any all-battery electric vehicles. It does offer a hybrid version of the Mazda3, but it's only available in Japan. The company has also experimented with a range-extended electric Mazda2, which used a tiny rotary engine to produce electricity. The move is consistent with the company's Sustainable Zoom-Zoom 2030 plan, which lays out the launch of various green powertrains. Among them are electrified models coming out in 2019. That same year will include the launch of the company's new SkyActiv-X engine, a compression ignition gasoline engine, which promises fuel efficiency improvement of 20- to 30 percent over comparable spark-ignition gas engines. This engine could hypothetically be combined with hybrid technology for even greater gains in efficiency, or even performance if the company so chooses. Mazda's recent partnership with Toyota also means Mazda could be able to quickly develop hybrids and electrics using Toyota's existing technology. This news that Mazda will begin primarily focusing on electric powertrains does seem contrary to Mazda CEO Masamichi Kogai's statement that its gasoline, diesel and electric vehicle technologies would "co-exist" in the future. Mazda on Thursday also launched a new CX-8 three-row crossover for the Japanese market, which is currently only available with a diesel engine. The company also plans to finally introduce a diesel engine to the United States in the CX-5 crossover. Assuming that Mazda's move to fully electrified vehicles is true, it will join a couple of other automakers planning to do the same. Volvo Car Group in July said that all of its new models from 2019 would feature some amount of electrification, and Jaguar-Land Rover will follow suit starting in 2020. Reporting by Naomi Tajitsu. Editing by Sherry Jacob-Phillips. Additional words from Joel Stocksdale.Related Video: Image Credit: Toru Hanai / Reuters Green Mazda Electric Future Vehicles Hybrid mazda hybrid mazda electric car

Miata buyers prefer a manual gearbox, says Mazda

Earlier, we wrote about Toyota's underwhelming 2018 manual transmission sales figures. To recap – as Toyota's representatives told CarBuzz – the automatic Corolla outsold its manual equivalent to a ratio of 100 to 1, and just one in three Toyota 86 buyers picked a manual version of the rear-drive coupe. What about the other famous rear-wheel-drive offering from Japan, Mazda's MX-5 Miata? A case can be made that an 86 buyer cross-shops the Miata, and vice-versa, but what kind of split do Mazda's sales figures reflect in comparison? We reached out to Mazda for some sales data, and PR program manager Tim Olson told us 76 percent of Miata soft-top buyers go for the classic stick-shift option, leaving just 24 percent of buyers preferring the automatic. Both transmission options for the Miata are six-speed. The figures are based on year-to-date sales data for the 181-hp 2019 Miata, from July 2018 through April 2019. Interestingly, the more coupe or targa-like, retractable hardtop RF variant takes a step towards the 86 when it comes to transmission choices. While RF buyers still preferred the manual, the split was far closer to half and half: 52% went for the manual, and 48% chose the automatic. Perhaps this reflects the RF's more grand tourer-like image, and it might also be indicative of the RF's higher pricing. If you're going to spend nearly $34,000 for a Miata, another $600 for an autobox doesn't necessarily mean that much – choosing the auto on the base, Sport trim level soft top roadster is a $1,350 bump instead. While the $26,650 base Sport isn't exactly spartan, on a roadster it's fine to have less cushiness. With the higher-specced Club trim level, the auto's price tag shrinks to the aforementioned $600, as it is on the RF Club. There's no base Sport for the RF, as the cheapest RF is the $33,865 Club. But still, the manual shifter's snick-snack feel is one of the Miata's classic traits that has been with it since its inception 30 years ago. Sources say fewer than 5% of the original first generation Miatas were made with an automatic gearbox, but it's obvious trends and tastes are changing – although to be fair, automatics are getting much better as well.