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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

2021 Mazda CX-5 Review | What's new, safety, prices and pictures

If you're looking for a compact luxury SUV but are iffy about the higher price tags and running costs (quite understandably), the 2021 Mazda CX-5 is a perfect alternative. It all starts with its elegantly sporty styling and carries inside where its handsome design and plush materials are a clear step up from others at its price point. Then, when you're behind the wheel, the CX-5 impresses with engaging driving manners that we've routinely described as being indicative of a "budget Porsche." Its available turbocharged engine even has as much or more power as several similarly sized luxury crossovers. Now, if the CX-5 can be credibly considered an alternative to luxury vehicles, it's safe to say that it also stands tall against non-luxury choices like the popular Honda CR-V and Toyota RAV4. Certainly, its style, plush interior and driving manners count for a lot. It also gets a new infortainment system for 2021, addressing one of this Mazda's few low points. It's still smaller than those top competitors, particularly in the cargo area, so if max utility and versatility are a priority, it may not be the best choice. Fashion and function rarely go hand-in-hand, and the CX-5 is no exception. What's new for 2021? The CX-5 gets a much-needed new infotainment interface for 2021. It's the same unit found in the smaller CX-30 that dramatically improves upon Mazda's previous interface with its large 10.25-inch display, better graphics and menu structure, and revised controls on the center console. Many will still prefer a touchscreen interface, but this is no longer the potential deal breaker it once was. Another addition for 2021 is the CX-5 Carbon Edition, pictured below, which adds black trim and wheels to an exclusive Polymetal Gray exterior, as well as a red leather interior.  What's the CX-5 interior and in-car technology like? The CX-5 boasts a handsome, upscale design with materials to match, exuding a premium vibe that none of its direct competitors can match. Its top two trim levels, Grand Touring Reserve and Signature, have seats that are heated all around and ventilated up front, covered in high-quality leather with contrast French stitching. There's stitching on the dash, too, though it goes through rubbery stuff. The padded and stitched pleather on the doors and center console are a nicer touch, as is the subtle dark wood and alloy trim — especially the air vents that seem to jut out from within the dash.

Mazda hits Vegas with a pair of Sixes

Despite the fact that the annual SEMA show is more of an exercise in what "could be" than what "will be," it gives automakers the chance to stretch the legs of some of its most important models. Take the 2014 Mazda6, for example - it's hardly new, having gone on sale early this year - but this year's SEMA expo marks the first time Mazda has been able to show off the customization possibilities for its sleek midsize sedan. To that end, the Japanese automaker has arrived in Las Vegas with two very different takes on its sexy Six.
First up is the Mazda6 Club Sport you see above, wearing a "motorsports-inspired" gray, black and red accent-color scheme that, as Mazda says, is "represented in not-so-subtle angular lines reminiscent of a car speeding past your line of sight." The whole car is done up in a base color of Composite Grey, and uses a Brilliant Black roof to match the similarly colored front, side and rear diffusers, as well as the rear spoiler. Mazda has fitted the Club Sport with Rays 57 Motorsport G07FXX 20-inch wheels, wrapped in Yokohama 245/35R20 tires. Powering the CS is Mazda's 2.2-liter Skyactiv-D diesel four-cylinder engine (that we'll get in the standard Six early next year), and other changes include an H&R spring kit, larger Brembo brakes and a Racing Beat exhaust.
And then there's the Ceramic 6 Concept, pictured right. The name comes from the car's Ceramic White paint, though we don't really get the Taupe Silver accent stripes. Mazda says they're meant to mimic "the linear frequency patterns found on the likes of couture dresses and flowing fabrics," but it just looks a bit overwrought to us. The Mazda6 already has so many clean lines, why add more?