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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Mazda boss says no to new-generation Mazda3 hot hatch

Mazda offered a hot, turbocharged version of the Mazda3 model during the car's first two generations, badging it either the MPS or the Mazdaspeed 3 depending on the market. The third generation car didn't get a hot-hatch variant, and now Mazda is saying there won't be one for the freshly revealed fourth-gen car, either. Mazda's new global boss, Akira Marumoto, told Australian motor journalists at the Los Angeles show that there won't be an MPS in the cards. As Drive quotes Marumoto: "Mazda is a small player, and if [you are asking whether] that segment has a high particular priority for Mazda, my answer would be no. Therefore we not planning for MPS in the future." Marumoto stated that Mazda would rather establish itself as a genuine premium carmaker comparable to its European rivals, stressing that this would be achievable through quality, comfort and refinement improvements in the existing lineup rather than expanding into other segments. As well as nixing the Mazda3 MPS, Marumoto also said that despite repeated queries, the function of the 2015 Tokyo Motor Show car RX Vision was to preview the evolution of the Kodo design language and not to herald the arrival of a new rotary sportscar. So, it's time to cue the Mazda Kills Rotary Sports Car Again headlines. Marumoto also told journalists that there won't be an EV sports car or a completely driverless car from Mazda either: He said he prefers the smell of gasoline to full electric power, and that Mazda will never build a car without a steering wheel. For Mazda, autonomous capabilities would serve to bring the car to a safe halt in the case of an incapacitated driver, instead of doing the driving. However — and there is a strong "however" — Mazda did tell us that the turbocharged 2.5-liter engine does fit into the new 3. Mazda representatives said that the header on the naturally aspirated version is big enough as it is, making it easy to shoehorn in the 250-horsepower turbo version without issue. They also said that the company is closely monitoring buyer demand, which originally led to the turbo being available on the Mazda6 and CX-5, along with justifying the introduction of all-wheel-drive in the new Mazda3. So: if there is a case for it, the turbo might come — just don't call it a Mazdaspeed 3, or view it as an overt hot hatch. But the shoe fits.

Mazda creates reproduction parts program for North American MX-5 Miata

In 2017 Mazda announced a restoration program for the MX-5 Miata in Japan. The good news was that owners of Miatas that looked like they'd been thoroughly enjoyed for decades could get their convertibles returned to as-new condition. The bad news is that the program was a trial for "quality verification," and only open to the Japanese market. At the time, Mazda Japan said it was "considering re-supply of parts that became discontinued" for the first-gen NA series produced from 1989 to 1997. In February this year, the carmaker's then-CEO revealed that "Our fans can be reassured that additional parts, identified by owners and specialty shops, will become available by June of this year." The time has come, Mazda North America announcing a reproduction parts program for first-gen Miatas with a catalog of more than 1,100 new and legacy components.  The automaker says it spoke to Miata clubs and shops to determine which parts were needed most. Among this first salvo will be a fabric soft top using the same rear screen material from the NA series, roller mechanism for the side windows, brake calipers, and a set of aluminum Enkei wheels in the original design that are lighter and boast a better finish. Perhaps even better are the arcane OEM parts that can be desperately hard to source for era-appropriate restorations, like grommets, bolts, gas shocks and the "Roadster" badge that's an eBay go-to (called a "Mascot" on the parts list). Each piece has been redeveloped to take advantage of modern materials and build techniques while maintaining the look of the period-correct original.  The parts list PDF runs to 42 pages. Anyone with a TLC-starved Miata in the garage, the love your jinba ittai droptop has been waiting for is here.