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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Mazda goes on engineer hiring binge as recovery picks up speed

Japan's larger automakers - companies like Toyota, Honda and Nissan - have tremendous engineering talent at their disposal. That's largely because, selling as many cars as they do, they've got more revenues to tap into. Logic might dictate, then, that smaller automakers like Mazda, which no longer has the deep pockets afforded to it by its former partnership with Ford, might have less of a budget and workforce for engineering. But Mazda has been raking in record profits, and it plans on cashing those revenues in by hiring a substantial new pool of engineers.
According to Automotive News, Mazda is preparing to hire as many as 185 new engineers over the next two years - almost four times as many as the 50 engineers it previously targeted. Many of those engineers will be put to work developing the second-generation, Skyactiv 2 technologies that are on the drawing board while the first round of Skyactiv features are still being rolled out.
The boost in recruitment is enabled by a positive fiscal year that ended last March, marking the first profits Mazda had logged in four years. Sources anticipate that the fiscal year culminating at the end of this month will mark the company's most profitable yet, netting over a billion dollars to eclipse the fiscal year that ended in 2008 when it recorded $872.5 million in profits.

2021 Mazda CX-30 gains 227 hp Turbo model

Well, the rumors were true. The 2021 Mazda CX-30 subcompact crossover will be offered with a 227-horsepower turbocharged engine producing 310 pound-feet of torque. Dubbed the 2.5 Turbo, the new entry will come with standard all-wheel drive when it goes on sale later this year.  Following in the footsteps of the lower-slung Mazda3 sedan and hatchback, the CX-30 gets the 2.5-liter turbocharged engine that was previously reserved for the company's larger offerings. Capable of producing 250 hp and 320 lb-ft with 93 octane gas, the grunty four-cylinder has revived some of the old "Zoom-Zoom" that many felt the company's lineup was lacking after the demise of Mazda's 2.3-liter turbocharged engine and Ford-sourced V6.  "The 2021 Mazda CX-30 2.5 Turbo will help uplift itself in its class with elevated performance and capability, new advanced technologies and superb craftsmanship and design," Mazda said in its announcement. For once, that's not marketing hyperbole. In the mainstream market, there's nothing in its class with this much going on under the hood — period. The 200-plus-horsepower subcompact crossover is a thing of luxury manufacturers, which should tell you just how serious Mazda is about pushing into premium territory. Don't believe us? Check the numbers: BMW X1/X2: 228 hp & 259 lb-ft.  Mercedes-Benz GLA250: 208 hp & 258 lb-ft.  Audi Q3: 228 horsepower and 258 lb-ft.  You won't see these figures coming from the Honda HR-V or Toyota C-HR, that's for sure. Even the meatier offerings in the segment hit the wall at about 200 horses. For once, Mazda is ahead of the mainstream market, and with the CX-30, is simply adding more upside to an already practical, high-quality and enjoyable car.  Mazda says the CX-30 2.5 Turbo will be available before the end of the year. While final pricing and packaging information won't come until we're closer to its eventual on-sale date, the CX-30 tends to run about $1,000 more expensive than the equivalent Mazda3 hatchback, so we're inclined to expect a starting MSRP of around $33,000 for the high-output CX-30.