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Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

Toyota Yaris iA, Mazda CX-3 sales show crossover formula isn't an automatic win

While 2017 was another watershed year for crossovers, in one interesting case, a crossover had its lunch eaten by its sedan counterpart. In the past year, Toyota sold nearly 36,000 Yaris iAs, a sedan that is identical to the foreign-market Mazda2 in everything but Toyota's ugly front bumper. In the same time frame, Mazda sold just over 16,000 CX-3s, a subcompact crossover based on the Mazda2. Not only that, but the Yaris iA saw an increase of around 8,000 units over 2016, and the CX-3 sold about 2,000 fewer units than in 2016. View 29 Photos There are a few reasons this is surprising. First of course is that the crossover market is surface-of-the-sun hot right now, so much so that primarily crossover-building brand Subaru saw its best sales year ever last year. Even Mazda's other crossovers, the CX-5 and CX-9 saw better sales in 2017 than in 2016. But on paper, the CX-3 has a number of advantages compared to the Yaris iA. The CX-3 has a larger 2.0-liter four-cylinder that makes about 40 more horsepower than the 1.5-liter engine in the Toyota. Also, while the cargo area behind the rear seats in the CX-3 is about one cubic foot smaller than the iA, it has the added flexibility of being a hatchback, and thus having more capability when it comes to large, bulky items. And of course, the CX-3 is quite a shapely machine compared with the awkward, angry-looking iA. That's not to say the iA doesn't have any of its own advantages. It gets 3 more mpg in the city and 6 more on the highway than the CX-3. It also costs roughly $3,000 to $4,000 less than a CX-3 and can be found at more dealers than the Mazda. But it's still surprising that a car, especially a sedan, can outsell a mechanically very similar crossover. Apparently the formula of adding more ground clearance and plastic fenders isn't foolproof. Then again, maybe it's not such a big deal to Mazda, since the CX-3's total sales were just over a tenth that of the Mazda CX-5. Related Video:

2021 Mazda CX-30 gains 227 hp Turbo model

Well, the rumors were true. The 2021 Mazda CX-30 subcompact crossover will be offered with a 227-horsepower turbocharged engine producing 310 pound-feet of torque. Dubbed the 2.5 Turbo, the new entry will come with standard all-wheel drive when it goes on sale later this year.  Following in the footsteps of the lower-slung Mazda3 sedan and hatchback, the CX-30 gets the 2.5-liter turbocharged engine that was previously reserved for the company's larger offerings. Capable of producing 250 hp and 320 lb-ft with 93 octane gas, the grunty four-cylinder has revived some of the old "Zoom-Zoom" that many felt the company's lineup was lacking after the demise of Mazda's 2.3-liter turbocharged engine and Ford-sourced V6.  "The 2021 Mazda CX-30 2.5 Turbo will help uplift itself in its class with elevated performance and capability, new advanced technologies and superb craftsmanship and design," Mazda said in its announcement. For once, that's not marketing hyperbole. In the mainstream market, there's nothing in its class with this much going on under the hood — period. The 200-plus-horsepower subcompact crossover is a thing of luxury manufacturers, which should tell you just how serious Mazda is about pushing into premium territory. Don't believe us? Check the numbers: BMW X1/X2: 228 hp & 259 lb-ft.  Mercedes-Benz GLA250: 208 hp & 258 lb-ft.  Audi Q3: 228 horsepower and 258 lb-ft.  You won't see these figures coming from the Honda HR-V or Toyota C-HR, that's for sure. Even the meatier offerings in the segment hit the wall at about 200 horses. For once, Mazda is ahead of the mainstream market, and with the CX-30, is simply adding more upside to an already practical, high-quality and enjoyable car.  Mazda says the CX-30 2.5 Turbo will be available before the end of the year. While final pricing and packaging information won't come until we're closer to its eventual on-sale date, the CX-30 tends to run about $1,000 more expensive than the equivalent Mazda3 hatchback, so we're inclined to expect a starting MSRP of around $33,000 for the high-output CX-30.