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Mazda teases its Tokyo-bound EV again — and it's a crossover coupe

Another 15-second teaser clip, the third so far, stars Mazda's coming electric vehicle in the role of coquette. This time we get a glimpse of the body shape, and coming as a shock to no one since Mazda practically admitted it, we'll be seeing a crossover coupe on the Tokyo Motor Show floor. Mazda says there'll be a few surprises therein, though. The overall line and detailing embody "an expansion of our renowned Kodo design philosophy" at the same time as the EV "explores new directions in design." And within the "uncompromisingly simple" form we're told to expect "a unique door concept, opening your mind." Another couplet in the press release poetry promises a "friendly expression" up front for a new segment entry embodying "futuristic values and changing lifestyles." Well then. This will be Mazda's fourth electric vehicle, but the first meant for mass production. The company built a small batch of the Mazda Demio (our Mazda2) battery electric vehicle in 2012 for the Japanese market, leasing them to government and corporate customers. The following year the automaker built a Mazda Demio EV prototype with a 330-cc rotary-powered range-extender engine. After that came the e-TPV prototype that the company's used to prove out the powertrain going into this month's show car.  The urban-focused electric runner should go on sale next year in markets like Japan, China and Europe, where dense city centers negate the need for sky-high range figures; the 35.5-kWh battery is likely to return a 150-mile range at most. As foretold in the most recent teaser, the interior will deliver an airy sense of space thanks to open spaces between the driver's and passenger's seats. Zoom-Zoom will come with EV internals, too — Autocar recently drove the eTPV prototype and lauded it for being "well-planted," "original to drive" and "more like a car in the traditional sense of the word." 

2016 Mazda6 gets a facelift in LA

The 2014 Los Angeles Auto Show is a busy one for Mazda, as the Japanese brand shows off not only its all-new CX-3, but a facelifted Mazda6 sedan.
The 2016 sedan has been nipped and tucked to better fit in with newer members of the brand's range, including the aforementioned CX-3, as well as the Mazda3 and MX-5 Miata.
The grille's horizontal slats are now trimmed in chrome, while the brand's chrome wing motif on the fascia is larger and more prominent, particularly where it feeds into the headlights.

Toyota, Mazda partner to build EVs at new $1.6 billion U.S. plant

TOKYO — Toyota and Mazda plan to build a $1.6 billion U.S. assembly plant, the two said on Friday, as part of an alliance that will also see the Japanese automakers jointly develop electric vehicle technologies. The two will take small stakes in each other as part of the tie-up: Toyota, the world's second-largest automaker by vehicle sales last year, will take a 5 percent share of Mazda, extending its dominance in Japan's auto sector. Mazda will take a 0.25 percent share of its larger rival. The plant, something of a surprise at a time of overcapacity in the U.S. market, will be a boost to U.S. President Donald Trump, who campaigned on promises to increase manufacturing and expand employment for American autoworkers. The plant will be capable of producing 300,000 vehicles a year, with production divided between the two automakers, and employ about 4,000 people. It will start operating in 2021. The electric vehicles cooperation, meanwhile, comes as the tightening of global emissions regulations prompts more automakers to develop battery powered cars, as the industry struggles with hefty research costs and intense competition from technology companies over technology like self-driving cars. As part of the agreement, Toyota and Mazda will also work together to develop in-car information technologies and automated driving functions. Toyota, Japan's biggest auto company, has been forging alliances with smaller Japanese rivals for several years, effectively engineering a loose consolidation of the Japanese auto sector. It already owns a 16.5 percent stake in Subaru, Japan's No. 6 automaker, with which it also has a development partnership. Toyota is also courting compact car maker Suzuki to cooperate on R&D and parts supply as Toyota seeks to tap its smaller rival's expertise in emerging Asian markets. A stake in Mazda may also prevent future incursions by tech companies, one analyst said. "For a technology company which lacks the expertise in making cars, Mazda could look like a very interesting acquisition. They're very good, they're not too expensive. Maybe Toyota realizes this," CLSA managing director Chris Richter said. "By buying a 5 percent stake, Toyota takes Mazda off the table rather than having it sit out there like a free agent which could someday be used against them." COROLLA PRODUCTION SHIFT Mazda stands to gain from a deal that gives the small automaker a production foothold in the United States.