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Mazda engineer explains why there won't be a Mazdaspeed3

When Mazda put the new, beautiful Mazda3 on its stand at last year's L.A. Auto Show, it didn't take long before someone asked about a Mazdaspeed3. It took even less time for the Japanese automaker's new global boss, Akira Marumoto, to cite his company's small size and say, " [My] answer would be no." During first drives of the compact hatch last month, Road & Track asked Mazda development vehicle engineer Dave Coleman what Mazda would need in order to resurrect an MPS version. Coleman detailed a few reasons for the Mazdaspeed's continued hiatus, the prohibitive cost foremost. But another hitch is that the Mazdaspeed we'd get now isn't the Mazdaspeed enthusiasts would want. Coleman told the magazine, "If we had an engine on the shelf that would fit that properly, then we could talk." But the price to develop an engine and supporting hardware to do the car right isn't in the budget for an automaker of Mazda's size. Perhaps more important, though, present-day Mazda wouldn't — and couldn't — whip up another raw, rapid hatch. The competition, and consumers, have changed. "Even the Mazdaspeed 3, in its last iteration, came out as raw as it did due to the constraints," Coleman said, and today's market won't put up with that kind of buzzy, excitable uncouth anymore. The question is, even if Mazda had the money, do the buyers pining for a zoom-zoomier Mazda3 want the mature, composed hot hatch they'd be offered? Head over to Road & Track to read Coleman's take on the matter, and how he lays out the gap that would swallow any potential MPS as, "What you think you want is rawness. What you really want is responsiveness and directness." Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

NHTSA urges owners of recalled Takata airbag vehicles to take immediate action

The National Highway Traffic Safety Administration and the Department of Transportation are taking the unusual step of issuing a followup press release urging owners of certain recalled vehicles "to act immediately" to fix their cars and trucks. The problem in question concerns the repair campaigns for rupturing Takata airbag inflators issued in June and covers a long list of models from Toyota, Lexus, Honda, Acura, Mazda, BMW, Nissan, Infiniti, Buick, Cadillac, Chevrolet, GMC, Oldsmobile and Pontiac.
While NHSTA doesn't specifically say why the recall is vital in the new release, Toyota's own explanation in its newly announced renotification campaign earlier today sheds some new light on the topic. According to the Japanese automaker, in testing, Takata found a possible link between the rupturing airbag inflators and high humidity. NHTSA is advocating that all owners pursue repairs immediately if they haven't already done so already. This is especially crucial for those drivers especially in Florida, Puerto Rico, Guam, Saipan, American Samoa, Virgin Islands and Hawaii because of the humid conditions there.
We don't need to tell you how dangerous an inadvertent airbag deployment could be - even in a stationary vehicle - but adding to the Takata issue is fears that the deployment could lead to shrapnel being sprayed into the cabin.

Mazda's awesome Hiroshima museum now navigable by Google Maps

Visiting an auto museum is one of the best ways we know to connect with car culture and to commune with the past and bone up on one's knowledge. Most of us have a decent museum within a few hours drive of where we live, but that doesn't mean it's easy to see the world's great collections - factors like cost, time and mobility can get in the way. Videos are great, but they don't allow us to browse at our own pace or choose what we'd like to focus on. The folks behind Google Maps have a solution - the virtual museum tour, as seen here at Mazda's fantastic museum in Hiroshima, Japan.
The Google Maps tour allows viewers to take a walk through the main exhibition area of the museum, and you can focus on specific classic cars from Mazda, or check out displays featuring new technologies like Skyactiv. To take a quick spin through the museum - or a leisurely stroll at your own pace - scroll down to start your own virtual tour.