1997 Mazda Rx-7 Efini Type-rb Bathurst on 2040-cars

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Mazda CEO closes door on talk of RX sports car revival

Some rumors in the auto industry simply refuse to die. Over the last decade, a few of the strongest have focused on Japan. A few years ago, we could have explained away the constant whispering over a new Toyota Supra, Acura NSX or Mazda RX-7 as nostalgia for Japan's golden era of performance. Today, though is different.
We already have the Nissan GT-R, and, thanks to the Toyota FT-1 Concept, a Supra successor finally appears to be on the way. Acura will someday, allegedly, deliver on its promise to put the NSX on sale. So where does that leave the third member of the Japanese performance trio mentioned above? Well, um, it still isn't happening.
"We don't have that kind of vehicle in our future product plan," Mazda CEO Masamichi Kogai told Automotive News when asked about a successor to the rotary-powered RX line. "If you increase the number of segments, then the resources we can allocate to each will decline and that will prevent us from developing truly good products."

Recharge Wrap-up: Renault-Nissan hits 250,000 EVs, will the next Toyota Prius be an SUV?

Will the next Toyota Prius be an SUV? Mazda and Toyota recently reached an agreement to share powertrain technologies, which will help Mazda comply with California's tightening ZEV restrictions with a plug-in vehicle. On the flip side, Toyota will have access Mazda's Skyactiv diesel powertrain, which a source tells Motoring will be used in an SUV based on the Toyota Prius (and, as Hybrid Cars suggests, on the Toyota C-HR concept). Interestingly, the collaboration will also give Mazda access to Toyota's fuel cell technology, which could mean more hydrogen powered cars on the road and the subsequent expansion of hydrogen fueling infrastructure. Could it also make way for a long-awaited hydrogen powered rotary-engine sports car from Mazda? Read more at Motoring. Samsung SDI unveiled two new lithium-ion stationary batteries at Intersolar Europe. In doing so, Samsung throws its hat in the ring with the likes of automakers Tesla and Mercedes-Benz, using knowledge from electric vehicle batteries in the arena of home solar energy storage. In addition to its 3.6-kWh battery, its new 5.5-kWh and 8.0-kWh batteries offer storage solutions at a larger, more practical scale for solar customers. Called the All-in-One, the battery system, borrowed from electric vehicles, is made up of a photovoltaic inverter, battery PCS and lithium-ion battery, and promises efficiency, compactness, fast installation and an affordable price. Read more from Samsung SDI. The Renault-Nissan Alliance has sold its 250,000th electric vehicle. The quarter-millionth EV was a white Renault Zoe sold to a French computer engineer from Bordeaux named Yves Nivelle. While he credits a government program offering a ˆ10,000 rebate for EV buyers trading in an older diesel vehicle for helping him make the decision to pull the trigger on the new Zoe, "I have to say, I was convinced the first time I drove the car. It's a real pleasure to drive and it feels good to do my part for the environment," says Nivelle. The Alliance had sold around 31,600 EVs from January to May this year, up 15 percent from the first five months of 2014. See the video above, and read more in the press release below. Renault-Nissan Alliance sells its 250,000th electric vehicle • Historic EV milestone reached in early June • Alliance sells half of all EVs globally • EV sales up nearly 15 percent through May vs.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.