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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Updated Mazda3 hits US roads this year

Mazda released an updated variant of its Mazda3 that will go on sale in Japan today and later this year in the US. The compact vehicle benefits from Mazda's G-Vectoring Control (GVC) that provides integrated control of the vehicle's engine, chassis, transmission, and body. The result, from our own experience, results in a car that's more enjoyable to drive. GVC is the first feature in a series of new Skyactiv Vehicle Dynamics technologies. Mazda is developing them to provide drivers with greater feel and a more enjoyable experience. "Mazda is striving to become an irreplaceable presence in the lives of our customers, to create a special bond with them and to be a 'one-and-only' brand they will chose again and again," Mazda's CEO Masamichi Kogai said in a statement. Other than the new feature, the 2017 Mazda3 goes mostly unchanged with the front end gaining slimmer turn signals and fog lights. The current-gen lineup, claims Mazda, is centered around Jinba Ittai – a term the automaker uses to signify oneness between car and driver – that started with the launch of the Mazda CX-5. The updated Mazda3 will go on sale later this year in the US, but the automaker did not announce an official date. Related Video: Featured Gallery 2017 Mazda3 View 15 Photos News Source: MazdaImage Credit: Mazda Design/Style Mazda Hatchback Sedan mazda mazda3

Mazda halts sales of CX-5 due to fire risk in crashes

The Basics: Mazda will recall 264,463 examples of the 2014-2016 Mazda CX-5 in the US. The Problem: The fuel filler pipe can rupture in a rear collision. This could cause a fuel leak, which is a fire risk. Injuries/Deaths: None reported. There are also no reports of fires. The Fix: Mazda has not yet specified the repair for the problem. If You Own One: Concerned owners can get a free loaner, demo, or rental vehicle until Mazda dealers repair the vehicle. More Information: Mazda also has a stop sale on new examples of the CX-5 until the company fixes the problem. Related Video: Mazda Implements Recall and Stop Sale of All 2014-2016 MY CX-5 Vehicles WASHINGTON, DC (February 1, 2016) – Today, Mazda Motor Corporation filed a safety defect report with the National Highway Traffic Safety Administration (NHTSA) to address a concern with 2014-2016 Model Year (MY) CX-5 vehicles. On all 2014-2016 MY CX-5 vehicles, the fuel filler pipe could rupture during a rear collision, and could potentially cause fuel leakage. Approximately 264,463 vehicles are affected in the U.S. There are no reports of accidents or injuries occurring in the subject vehicles as a result of this condition. If a customer has concerns about driving their vehicle before the repair is available, dealers will offer a free loaner, demo, or rental vehicle. Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.