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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Driving the Chevy Corvette Z06 and Porsche 911 Carrera T | Autoblog Podcast #551

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Green Editor John Snyder and Associate Editor Joel Stocksdale. We talk about the wide variety of the cars we've been driving, starting with the Chevrolet Corvette Z06 and Porsche 911 Carrera T. Then we discuss the more powerful 2019 Mazda MX-5 Miata, our long-term Honda Ridgeline and our week with the Hyundai Ioniq PHEV. Finally with Pebble Beach on our minds, we preview the Concours d'Elegance.Autoblog Podcast #551 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2019 Chevrolet Corvette Z06 2018 Porsche 911 Carrera T 2019 Mazda Miata 2018 Honda Ridgeline 2018 Hyundai Ionic Plug-In Hybrid Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

2020 Mazda MX-5 Miata RF Automatic Road Test | Cue the sad trombone

Somewhere in Hiroshima, a parade of nearly finished Miatas glides along a track waiting to receive their beating hearts, the powertrains that'll let them ply their road-carving talents the world over. One – let's call him Fred – is eager to begin his new life as a 2020 Mazda MX-5 Miata, bringing joy to his future owner and just generally being awesome, even if the RF power targa-ish roof that's already been applied to him is a tad dweeby. Visions of hairpins and power slides and expertly executed heal-toe downshifts dance in his head Â… and then it happens. He is given the one thing every new Miata dreads: an automatic transmission. Poor guy. This will not, entirely at least, be yet another diatribe in the ongoing Quixotic campaign to Save the Manuals(!). Automatic transmissions can be quite good and even beneficial in sports cars, especially on the track where removing the need to operate a clutch and expertly execute those heel-toe downshifts lets you better focus on the steering, what the chassis is doing and just going faster. That the computers can shift quicker than you can is another obvious advantage. The trouble with the Miata, and why Fred is now shuffling off the line like George Michael away from the Banana Stand, is that the Mazda six-speed automatic just isn't appropriate for a sports car. The automatics in the rest of Mazda's fleet are actually quite excellent, delivering superior response than rival transmissions, and delivering comparable fuel economy despite possessing fewer gears. However, what works well in a compact crossover like the CX-5 or CX-30 is not necessarily appropriate for a sports car like a Miata. Unlike the dual-clutch transmissions or even some sport-tuned conventional automatics of various performance-oriented cars, this one doesn't downshift adroitly when braking into a corner, anticipating your imminent need to get back on the power. The plastic paddle shifters lack the reassuring, mechanical feel of the best examples, and then don't produce quick-enough reactions from the transmission when up- or downshifting. I found using the shifter itself, which is at least oriented the correct way – with downshift forward and upshift rearward – to ultimately be more rewarding as it has a more involving action to it. Still, it's nothing compared to the solid, snick-snick action of the six-speed manual.