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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

2018 Mazda6 gets more power, efficiency to go with updated looks

The 2018 Mazda Mazda6 will debut at the L.A. Auto Show later this month, and the company released teaser images of the exterior and interior Wednesday – both of which tell us a lot about the new car. Mazda also said the sedan will have more efficient and more powerful engines. Starting with the visuals, the car doesn't look extraordinarily different from the current model, but there are notable changes. Up front, the Mazda6 now has a deeper-set grille with a 3D mesh instead of slats. The chrome strip that wraps around the lower part of the grille extends across the width of the headlights, too. Both of these cues are pulled from the Mazda CX-5. From what we can tell in the image, it looks like most of the sheetmetal along the sides and top are roughly the same as the current model. The interior also isn't a major departure from the current car, but the changes do make it cleaner and more elegant. All of the air vents sit along one slender plane that stretches across the interior. It leaves the top of the dash uncluttered and makes the vents look like a more integrated part of the design. Below the vent strip is another line of what appears to be vinyl or leather trim, and below that are the climate controls. The updated looks are accompanied by significant mechanical upgrades. While the current model offers just one engine, a naturally aspirated 2.5-liter four-cylinder, the new car will have two options. The first is again a naturally aspirated 2.5-liter engine, but it now has cylinder deactivation, allowing it to run on just two cylinders at times. For those who prefer power to efficiency, the Mazda6 will also be available with the turbocharged 2.5-liter four-cylinder from the CX-9 crossover. In that application, it makes 250 horsepower and 310 pound-feet of torque. The full reveal of the car happens on November 29 at the L.A. Auto Show. Be sure to check back then for more photos of and details about the car. Related Video: Image Credit: Mazda LA Auto Show Mazda Sedan

Mazda will have a new rotary concept at Tokyo show, trying to bring it to production

Despite ending production of the rotary engine in 2012, Mazda has repeatedly insisted that it's still working on rotary engine tech, and it has continued to tease a potential future rotary car with concepts, the latest of which was the RX-Vision. The company even continues to file patents on rotary tech. It seems the company is continuing this pattern, since the vice president for Mazda's European R&D center told Auto Express that it has another rotary concept ready for this October's Tokyo Motor Show. According to Auto Express, the car expands on the groundwork laid by the RX-Vision concept. In addition to revealing the existence of the concept, the executive also reiterated the fact that there's still a team in Mazda working on the rotary engine, and people are still trying to make a business case for a new rotary sports car. Auto Express expects a production car could come in 2020. The news outlet also asked if the hypothetical car would be hybridized, and the Mazda executive didn't give much of an answer beyond it being possible, though he would prefer a purely rotary-powered car. We at Autoblog think a hybrid rotary of some sort would make the most sense. It would make for an impressive halo vehicle that could be used to promote future Mazda hybrids. This would also help with the business case side of things. An electric motor, or motors, would be highly complementary to the rotary engine as well. Electric motors produce oodles of torque from down low, which rotaries don't, and the rotary engine's high-rpm horsepower would compensate for the electric motors when they've started running out of power. Not only that, but using a hybrid powertrain could help a thirsty rotary engine meet fuel economy and emissions requirements while still producing plenty of power. A hybrid system is also more possible now that Mazda is teamed up with hybrid expert Toyota. Related Video: