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'Gran Turismo Sport' Super Bundle comes with a real Mazda Miata

"Gran Turismo Sport" is now on sale (stay tuned for a full review in the near future), and as with most video games now, there are basic versions and those that come with a few extras. For instance, in the United States there's a Limited Edition version that includes the full game, plus a metal box, several Group B rally cars and a couple of prototype cars unlocked, as well as 1,000,000 credits available at the start. It's a pretty meager special edition compared with the "Gran Turismo Sport" Super Bundle on offer in Taiwan, though. The Super Bundle lives up to its name primarily because it comes with a real, drivable Mazda MX-5 Miata. It comes in Soul Red and features custom Gran Turismo vinyl graphics. On top of that, the bundle comes with a Bravia 4K HDR OLED TV, a Playstation 4 Pro, Playstation VR, a year of Playstation Plus (the online multiplayer service), a Thrustmaster T-GT steering wheel controller, and an Apiga AP1 racing seat for playing the game. Oh, and of course it comes with a copy of the game. Funny enough, this isn't the first time a car has been offered as part of a video game bundle. When " Grid 2" launched a few years ago, the developer, Codemasters, partnered with BAC to sell a Mono edition. This special edition of the game came with a real life BAC Mono with "Grid 2" livery. There's no such thing as a free lunch, or a free car for that matter. At current exchange rates, the " Gran Turismo Sport" Super Bundle costs just shy of $46,300. Now that's a much more affordable proposition than the " Grid 2" BAC Mono package, which rang in at about $189,000, though the Miata is a much more affordable car with less performance. Americans shouldn't be disappointed the " Gran Turismo Sport" Super Bundle isn't available here, though. This is because the Super Bundle can be re-created here for much less money. Every item in the bundle plus a Miata Sport with a manual transmission and the Soul Red paint would come to a little under $32,000, a savings of over $14,000. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Mazda CX-5 diesels get discounts up to $10,000 off MSRP

When Mazda positioned its long-awaited and oft-delayed CX-5 diesel crossover as the “premium” option in the CX-5 trim structure, we were skeptical. After driving one last fall with a $42,045 sticker price, our eyebrows furrowed even deeper. Today, to nobodyÂ’s surprise, Mazda dealers are slapping massive discounts on the Skyactiv-D. CarsDirect initially reported on the discounts, pointing out that some dealers are slashing prices by $10,000. We took a spin through Autotrader to see what was out there, and the results were shocking. There were pages of CX-5 diesels with prices in the low-to-mid $30,000 range. We asked Mazda what kind of incentives it was currently offering on the 2019 CX-5 diesel. Since December, Mazda has offered a $5,000 cash rebate, alongside a 2.9 percent APR for 60 months. However, the other several thousand dollars worth of discounts weÂ’re seeing listed — as much as $5,000 more — are not being accounted for by Mazda.  Just as CarsDirect found, the largest discounts we could find on the web are for a cool $10,000, bringing the price down to $32,045. At that price, youÂ’re looking at a 23.8 percent discount. ThatÂ’s a discount of nearly a quarter(!) of the carÂ’s original asking price. We thought the Skyactiv-D was overpriced originally, but at this price, weÂ’d strongly consider it as the CX-5 to buy. Since the diesel is only offered in the top-of-the-line Signature trim, it has every gizmo and gadget Mazda offers in addition to the most premium interior materials. ItÂ’s also offered in all-wheel drive only, leaving every box with a checkmark in it.  Compared to the gas-engined CX-5 Signature that starts at $38,100 for the 2020 model year, these diesels are a steal. In fact, this price hierarchy makes a lot more sense than the way Mazda had it organized in the first place. The more powerful 2.5-liter turbocharged four-cylinder in the gas-engined Signature can easily be marketed as the most “premium” option in the CX-5 lineup since itÂ’s the fastest and most enjoyable to drive. Moving the slower diesel with the same equipment below it on the food chain sounds like the right move to us. At around $33,000-$35,000, the diesel isnÂ’t such a bad buy anymore. Fuel economy still isnÂ’t where weÂ’d like it to be, but as we opined in our First Drive review, itÂ’s still a wonderfully pleasant car to drive. Related Video: