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Mazda revamping dealers with 'Retail Evolution'

Mazda introduced its Retail Revolution dealership design language 12 years ago, which focused on open-plan spaces, multimedia areas, and allowing customers to interact with the brand before needing to interact with a salesperson. Two years ago the carmaker started work on the next step in its dealership design, and the new language, called Retail Evolution, was unveiled at Mazda of Everett in Seattle, Washington. Aiming to make the Mazda brand feel more premium and increase dealer profits, it goes even further on the open-plan to create "a new level of business transparency." It's all done with a lot of black, white, raw wood, metal finishes, and a lot of glass. Mazda Lounges will offer free wi-fi, and digital displays will replace static photographs. So as not to hurt showrooms still recouping their investment in Retail Revolution, Mazda will work with dealers to figure out how best to update facilities, and the Retail Evolution has three tiers that can be adapted to particular locations. The press release is below, a couple of renderings are above. MAZDA ANNOUNCES ALL-NEW RETAIL EVOLUTION DEALERSHIP DESIGN Mazda of Everett Showcases First Ground-Up Retail Evolution Design IRVINE, Calif. (August 27, 2015) – Mazda North American Operations (MNAO) today announced its all-new dealership design, dubbed "Retail Evolution", featuring an open concept floorplan that offers a new level of business transparency, and a look and feel enhanced through the use of natural materials that results in an even more upscale decor than the company's current popular Retail Revolution design. The first Retail Evolution dealership built from the ground up to this exacting standard will be Mazda of Everett in Seattle, Wash., opening today. "Thanks to our KODO design philosophy and suite of SKYACTIV technologies, our vehicle lineup has never been stronger. We are now able to take that groundbreaking design language and translate it into our dealership experience," said Jim O'Sullivan, president & CEO, MNAO. "Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve." Clad in premium black, clean white, and featuring new chrome Mazda signage, the new Retail Evolution Mazda dealerships will provide dealers with strong curb appeal. New materials throughout the building give dealers an upscale look and feel with warm raw-material tones of wood and metal in the showroom.

Toyota, Mazda form electric car technology venture

TOKYO — Toyota has established a new venture to develop electric vehicle technology with partner Mazda, seeking to catch up with rivals in an increasingly frenetic race to produce more battery-powered cars. Policymakers in key markets like China are pushing a shift to electric cars over the next two to three decades, while relatively new rival Tesla is gaining momentum and diesel cars are going through the fallout of the Volkswagen diesel scandal, pressuring traditional automakers to crank up plans for fully electric vehicles (EVs). At the same time, declining battery costs are enabling more power to be packed into cars, making an electric car future easier to imagine. Toyota said in a statement the new company will develop technology for a range of electric cars, including mini vehicles, passenger cars, SUVs and light trucks. Toyota will take a 90 percent stake in the joint venture, called EV Common Architecture Spirit Co Ltd, while Mazda and Denso Corp, Toyota's biggest supplier, will each take 5 percent. The plans build on a partnership announced in August when Japan's biggest automaker agreed to take a 5 percent stake in Mazda and two said they would jointly develop affordable electric vehicle technologies. Although Toyota is providing most of the financial firepower and existing EV know-how, Mazda's engineers have gained the admiration of the industry with breakthrough technologies such as its compression ignition engine announced last month. Shares in Mazda surged to end the day 3 percent higher, while those in Denso rose 1.8 percent. Toyota shares were flat. Both automakers are somewhat behind rivals, with neither having a fully electric passenger car on the market yet. After years of focusing on bringing hydrogen fuel cell vehicles to the market, Toyota last year set up a division to develop electric cars which is led by President Akio Toyoda, and said it plans to introduce EVs in China in the coming years. Toyota has also announced it will bring a game-changing solid-state EV battery to market by 2022. That division would continue as a separate entity from the new joint venture, a Toyota spokeswoman said, while adding that the two teams would co-operate on technology development. Mazda has an R&D budget a fraction of Toyota's, which has made it difficult to develop electric cars on its own. Even so, it has said it plans to launch EVs in 2020.

Driving classic Mazdas to experience the weird and wonderful rotary's triumph

AUGSBURG, Germany — Everything weird and wonderful about Mazda's relationship with the Wankel rotary engine is embodied in the delightful 110S Cosmo Sport of 1967. Just shy of 1,200 were built and, for most of its life, it remained a Japanese curio. Driving one is a rare privilege, and yet here I am, leading a convoy of owners through Bavaria away from a private museum holding the most extensive collection of Mazdas outside of Japan. Created by local franchise holder Walter Frey, what started out as a business relationship in the 1970s has blossomed into a lifetime love affair. Whether the residents of Augsburg are quite so enamoured is another question. As I leave the museum I pass a sign proclaiming my entry into an "umwelt zone" for low-emissions vehicles. The oil-tinged plume of smoke in my wake rather makes a mockery and underlines one reason there are no rotary engines in the current Mazda product range. Created by a German but perfected by the Japanese, it seems appropriate to celebrate the association with the Wankel engine here. Mazda may have gone on to sell nearly 2 million rotary-engined cars to the world — the U.S. included — but 50 years ago it brought two Cosmos to the Nurburgring and entered them into the grueling Marathon de la Route as a proof of concept. After 84 hours of continuous running and a fourth-place overall finish, Mazda had demonstrated to the world a rotary could stay the distance. I have a slightly less grueling schedule but look forward to following the instructions to rev the hell out of the Cosmo to clear the smoke out of its system. Those following me will certainly be hoping this does the trick. A thirst for oil as well as gasoline isn't the only rotary trait. The two chambers of its motor displace 491 cc apiece, equivalent to about 2.0 liters in a regular reciprocating design. In this second-series car, it delivers around 128 horsepower, which drives the rear wheels through the transmission's five gears. There doesn't seem to be a whole lot of progress in any of them, truth be told, the characteristic lack of torque making for more noise than meaningful acceleration. It's a small car and weighs just more than 2,000 pounds, with a power-to-weight ratio not far off that of an original NA Miata. But it's one for carrying speed, not building it. The wood-rimmed Nardi wheel is one piece of luxury in an otherwise functional, vinyl-trimmed cabin, and through it the Cosmo has a nice blend of stability and agility.