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Why a production Mazda Koeru won't be a Subaru Outback clone

No automaker has had a hit quite like the Outback Many have entered, few have won. The Subaru Outback is one of those automotive bogeys that competitors seek to imitate but never quite capture. Mazda is poised to change that, its CEO tells Automotive News, with a production version of the Koeru concept. We're torn on whether this attempt will be the one to do it, whether the proposed model is truly aimed at the Outback, or whether it's just another pale imitation destined for failure. While the ingredients are pretty basic – wagon-like shape, extra cladding, a smidge more ground clearance than a regular car – no automaker has had a hit quite like the Outback. Reasons include packaging issues, poor brand fit, and Subaru's seemingly unstoppable momentum in building all-wheel-drive archetypes. That hasn't stopped a bunch of companies from trying. And now for a list: Ford attempted with the Freestyle/Taurus X; note that that model no longer exists, having been replaced de facto by the Flex and the newly crossover-ified Explorer. Audi discontinued the A4 Avant and slapped the Allroad badge and some fender flares on to capture the affluent outdoorsy crowd, initially selling well but now down 40 percent since last year. The humpback Honda (Accord) Crosstour and Toyota Venza could also be considered Outback-apers, as both short-lived models took sedan bodies and added a hatch and optional all-wheel drive. Dodge got into this space a few years back with the Journey Crossroad trim level, but fake brush guards and black wheels do not an Outback make. Volvo has perhaps come closest with the XC70, a not-quite-crossover that it nevertheless brands like its other crossovers. It helps that the Volvo die-hard and the repeat Subaru buyer aren't too different. Most of these models no longer exist, and the ones that do haven't sold as well as Subaru's Outback so far this year. Even if you're generous and add all 96,718 Journey sales (and not just those for the Crossroad, which FCA doesn't break out separately) to V70/XC70, Venza, and Crosstour, it still doesn't equal the 136,227 Outbacks Subaru pushed through November of 2015. And, as Automotive News points out, Mazda hasn't sold that many crossovers so far this year (the number is 129,932 thanks to huge CX-5 numbers). So why is Mazda considering going after the hallowed Outback? First off, we're not sure that it is because there's the question of what tiny niche this vehicle would occupy. "It's a totally new car.

2019 Mazda3 Sedan Drivers' Notes Review | Moving on up

The Mazda3 enters its fourth iteration for 2019, replacing one of our favorite compacts on the market. As such, expectations were high for the new model. Like before, the Mazda3 is available as both a sedan and hatchback, though the big news for the new model is the available all-wheel drive system, a rarity for the class and and a feature more and more people are looking for in a car these days. At launch, power comes solely from a 2.5-liter naturally aspirated inline-four, though Mazda plans to offer additional powertrains down the line. Competitors include the Honda Civic, Toyota Corolla, Subaru Impreza, Hyundai Elantra and Kia Forte. Our tester was a well-equipped Mazda3 Premium front-wheel-drive sedan. Standard features include 18-inch wheels, LED lighting, a power driver's seat, leather seating and trim, keyless entry and ignition, dual-zone climate control, an 8.8-inch infotainment system, Bose audio, blind-spot monitoring, rear cross-traffic alert and adaptive cruise control. The only added cost to the Premium Package is $595 for the paint. All in, our tester came out to $27,990. Editor-in-Chief Greg Migliore: The Mazda3 is the sportiest in the segment and, as far as I'm concerned, it's dead-even with the Honda Civic for the top spot in the looks department. The steering, brakes and suspension all feel dialed-in and quick. Many compacts are sedate. The 3 makes you want to track it. The suspension is stiff enough that non-enthusiasts might prefer something else, though it's not abusive. The naturally aspirated four provides just enough getup. Mazda is good at the minimalistic approach. Tune a car well, make it look sporty, and don't try to overcompensate with horsepower. This thing looks great inside and out. For the price, you can't beat it. The cabin has the appearance and feel of a premium sedan, with pleasing materials and an enveloping cockpit. With a creased hood and huge, blacked-out grille, the 3's front end has a contemporary style with old-school panache. I might like the hatch better because it's a rarer body style. Still, this sedan is a well-rounded, sporty execution and a great value. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Associate Editor Joel Stocksdale: Since its reveal at the Los Angeles Auto Show, the 2019 Mazda3 has been my most anticipated car of the year, as well as the one I've been most worried about.

Mazda6 sees gains in ugly month for midsize sedans

Though June overall wasn't a terrible month for automaker sales, at least for the most part, it was pretty hideous for midsize family sedans. Basically every single model in the segment saw declining numbers including the Subaru Legacy, Nissan Altima, Ford Fusion, Volkswagen Passat, and even perennial volume sellers such as the Honda Accord and Toyota Camry. All of these cars are down in year-to-date numbers, too. But there's one bright spot, and it comes from Mazda. Mazda reports that the Mazda6 actually had a really good month. It sold 3,204 examples of the family sedan in June 2018, compared with 2,360 in June of last year. That's a nearly 36 percent increase month-over-month. It was also enough to bump Mazda6 sales for 2018 ahead of 2017's numbers through June. Those numbers also put the Mazda6 ahead of the Volkswagen Passat for June, and just 20 vehicles shy of the Subaru Legacy. Admittedly, these are still small numbers all around. In the same month, Honda sold over 26,000 Accords, and Toyota sold about 27,000 Camrys. Sales of Mazda's other vehicles also indicate that crossovers really are the new hotness. The CX-5 sold a whopping (relatively) 12,710 units. The CX-3 and CX-9 sold about 2,300 examples each, which is below both Mazda3 and Mazda6, but both crossovers gained more this month and over the year than both cars. Mazda3 is actually down this month and overall. All of this also seems to give some credence to Ford's decision to move away from traditional sedans. Still, for fans of more conventional cars, it's a bit heartening to see that more niche players can find some success with the design. We're also pleased to see such an excellent sedan recognized with actual buyers. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2018 Mazda6 Signature View 17 Photos Image Credit: Mazda By the Numbers Mazda Sedan