2002 Mazda Protege Lx Sedan 4-door 2.0l on 2040-cars

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Mazda reportedly to be fully electric and hybrid by 2030s

TOKYO - Mazda plans to make all of its vehicles electric-based, including gasoline hybrids, by the early 2030s, Japanese media reported on Friday, as more automakers shift strategies to meet tightening global emission regulations. The Japanese automaker plans to use electric motors in all of its models by that time, Kyodo News reported, without citing sources. A Mazda spokeswoman declined to comment on the report. At the moment, Mazda's lineup does not include any all-battery electric vehicles. It does offer a hybrid version of the Mazda3, but it's only available in Japan. The company has also experimented with a range-extended electric Mazda2, which used a tiny rotary engine to produce electricity. The move is consistent with the company's Sustainable Zoom-Zoom 2030 plan, which lays out the launch of various green powertrains. Among them are electrified models coming out in 2019. That same year will include the launch of the company's new SkyActiv-X engine, a compression ignition gasoline engine, which promises fuel efficiency improvement of 20- to 30 percent over comparable spark-ignition gas engines. This engine could hypothetically be combined with hybrid technology for even greater gains in efficiency, or even performance if the company so chooses. Mazda's recent partnership with Toyota also means Mazda could be able to quickly develop hybrids and electrics using Toyota's existing technology. This news that Mazda will begin primarily focusing on electric powertrains does seem contrary to Mazda CEO Masamichi Kogai's statement that its gasoline, diesel and electric vehicle technologies would "co-exist" in the future. Mazda on Thursday also launched a new CX-8 three-row crossover for the Japanese market, which is currently only available with a diesel engine. The company also plans to finally introduce a diesel engine to the United States in the CX-5 crossover. Assuming that Mazda's move to fully electrified vehicles is true, it will join a couple of other automakers planning to do the same. Volvo Car Group in July said that all of its new models from 2019 would feature some amount of electrification, and Jaguar-Land Rover will follow suit starting in 2020. Reporting by Naomi Tajitsu. Editing by Sherry Jacob-Phillips. Additional words from Joel Stocksdale.Related Video: Image Credit: Toru Hanai / Reuters Green Mazda Electric Future Vehicles Hybrid mazda hybrid mazda electric car

Fourth-gen Mazda MX-5 Miata could get turbo power later in life

While there's a lot to love about the new Mazda MX-5 Miata, its debut was met by a vocal group of enthusiasts who derided the fourth-generation roadster's reduction in power output. The new model only puts out 155 horsepower, down from 167 in the NC. A report from Australia, though, claims Mazda may yet address the less potent output of the ND. Things started earlier this year, as Motoring.com.au tells it, when Mazda's global PR boss, Kudo Hidetoshi, hinted that a turbocharged or Mazdaspeed model "will definitely" be considered. Then last month at Goodwood, the ND's program manager, Nobuhiro Yamamoto, said complainers were welcome to get their thrills elsewhere. Recognizing this contradiction among Mazda's brass, Motoring asked Yamamoto-san again about his statements, which he seemed to walk back. "It's not a conflict [between statements made by Yamamoto and Hidetoshi]," Yamamoto said, indicating that his statements were made in relation to the new MX-5's launch. "Kudo-san talked about this in terms of a 10-year lifespan, but when I was asked the question right after the launching of the ND, I said 'we have no plan to have a turbo at that point in time.' That is what I meant." Seeking an opening, Motoring pushed the Japanese engineer on the chances of a more potent MX-5, perhaps without a turbocharger. "If you could achieve what we want, to which is great response, very light and powerful with great performance feel with natural aspiration, then we don't need a turbo," Yamamoto said. "But if we want more power because we don't get satisfied with natural aspiration then we may think about the turbo." Related Video:

Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.