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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

2019 Mazda3 First Drive Review | Defining the term 'fun to drive'

Fun to drive. The phrase gets blasted from seemingly every car commercial, magazine ad, and influencer account – overused that it has lost all meaning. So when Mazda, a small firm that actually does make cars that are fun to drive, talks about their most compelling trait it gets lost in the cacophony of ad spends. However, we're here to tell you that yes, while it's difficult to quantify, some cars are objectively more fun to drive than others, and the all-new 2019 Mazda3 is — and this is a very technical term — a freakin' blast. At Mazda's behest, we took a 2019 sedan up Angeles Crest Highway just outside of L.A. With plenty of yellow signs, tight sequences of banked curves and elevation changes, it's the platonic ideal of those serpentine mountain roads you see in car commercials. The instant the Mazda3 reaches the windy roads, it glides in like an otter diving into the sea. Lively and graceful, it dances along a ribbon of asphalt more naturally than any compact sedan we've driven since the advent of drive-by-wire. The steering is not only direct and true, but possesses an extraordinary ability to maintain trajectory. From the moment you turn in, you never need to make adjustments to the steering wheel until the front tires are straight again. The car goes exactly where you intend, always. That's not hyperbole, but an amazing feat of engineering. In nearly every other vehicle, even those that purport to be sports cars, unless you're incredibly familiar with the machine and know the road like the back of your hand, minor mid-corner corrections are an inevitability. With the 3, you get it right on the first try. Now imagine you're on strip of canyon pavement with lots of short switchbacks in varying radii coming up fast, one right after another. The 3 links them all together with pure ease, and soon you're developing a rhythm through the curves. While other cars charge, the Mazda flows. The car's poise is particularly evident as momentum shifts from one direction to another, what Mazda chassis engineer Dave Coleman termed "transience." In most cars passengers are tossed around the cabin like mannequins, but the 3 cuts out the turbulence, its body engineered to move in a smooth undulation. At the midpoint of the transition, there's even a moment of weightlessness before the car tucks into the next turn and the seat seems to scoop you up and carry you onward.

Mazda RX-9 could be a 400-hp, 2,900-pound coupe due in 2019

Mazda poured fuel on the white-hot rumors of an RX-8 successor with the RX-Vision earlier this year. The long, low rotary-powered coupe was lovely, but as we reported, it wasn't going to happen. But now, there's another chapter in the RX rumormill, and like overnight parts, it's from Japan. Japanese site Holiday Auto claims that Mazda will debut the so-called RX-9 at the 2019 Tokyo Motor Show. But before that happens, the Zoom-Zoom company will preview the production model with a concept at next year's Tokyo Motor Show. 2017 is important, marking 50 years since Felix Wankel had the screwy idea for his eponymous engine and 40 years after the company's first rotary powered car, the Cosmo, hit the market. Exciting as Holiday Auto's report is, the stats on this long-rumored car are better – via Google Translate, the Japanese site claims the RX-9 will use a 1.6-liter, two-rotor Wankel with a single turbocharger. It's good for around 400 horsepower. Holiday Auto isn't exaggerating when it claims the car could have "bike-like acceleration." As with other Mazda products, a low curb weight is key, which is why engineers are targeting a meager 1,300 kilograms (2,866 pounds) for the production model – that weight should be pretty evenly split, too, thanks to a rear transaxle. So yes, the RX-9 will be stupid fast and extremely agile. But it will come at a cost. And by cost, we mean that the RX-9 will start just south of eight million yen. That's $79,641 at today's rates, or enough to purchase about 2.5 RX-8 R3s, the hardcore handling trim of Mazda's last-gen rotary car. And if Mazda follows Nissan's GT-R pricing model, we'll see a six-figure RX-9 by 2025. When it comes to Mazda rotary rumors, grains of salt are a must. That's doubly true when we're talking about a possible concept that won't debut for over a year. But with the RX-Vision, Mazda showed that it hasn't abandoned rotary power, and with 2017 marking a big anniversary for the technology, it seems unlikely that the company will let the date pass without some acknowledgement. A concept car seems like a solid bet. Related Video: