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Mazda Hot Lap Challenge will put simulator drivers in real Miatas

Using a video game as a feeder racing series is nothing new. Sony and Nissan have run the GT Academy for years now, rewarding the best Gran Turismo players with the chance to drive a real car. It seems Mazda wants a piece of the action. This year, it will host an iRacing Hot Lap Challenge, giving the best players a trip to the 2019 Rolex 24 at Daytona. The two fastest drivers will race head-to-head, with the winner earning a test drive in a Mazda MX-5 Miata Cup car. During 2018, Mazda will host events events at select races where participants can lap Daytona in an iRacing simulator. Those who can't attend one of those events will have the chance to compete on iRacing at home. At the end of the year, 35 drivers will compete for a trip to the 2019 race. That winner will be a guest of Mazda Team Joest. The event is open to U.S. residents age 18 and above. Full details can be found on the iRacing website. The event calendar is listed below. Online time attack schedule Week 1: 4/13 – 4/15 – Daytona Road Course Week 2: 5/25 – 5/26 – Lime Rock Park Week 3: 6/29 – 7/1 – Watkins Glen Week 4: 8/3 – 8/5 – Road America Week 5: 8/24 – 8/25 – Gateway Motorsports Park Week 6 9/7 – 9/9 – Laguna Seca Week 7: 10/11 – 10/13 – Road Atlanta TA sessions will be available the entire day(s) based on GMT At-track schedule Week 1: 4/13 – 4/15 – Long Beach Week 2: 5/25 – 5/26 – Lime Rock Park Week 3: 6/29 – 7/1 – Watkins Glen Week 4: 8/3 – 8/5 – Road America Week 5: 8/24 – 8/25 – Gateway Motorsports Park Week 6 9/7 – 9/9 – Laguna Seca Week 7: 10/11 – 10/13 – Road Atlanta Related Video: News Source: Mazda, iRacing Marketing/Advertising Toys/Games Mazda Convertible Racing Vehicles mazda mx-5 mazda mx-5 cup

Toyota, Mazda form electric car technology venture

TOKYO — Toyota has established a new venture to develop electric vehicle technology with partner Mazda, seeking to catch up with rivals in an increasingly frenetic race to produce more battery-powered cars. Policymakers in key markets like China are pushing a shift to electric cars over the next two to three decades, while relatively new rival Tesla is gaining momentum and diesel cars are going through the fallout of the Volkswagen diesel scandal, pressuring traditional automakers to crank up plans for fully electric vehicles (EVs). At the same time, declining battery costs are enabling more power to be packed into cars, making an electric car future easier to imagine. Toyota said in a statement the new company will develop technology for a range of electric cars, including mini vehicles, passenger cars, SUVs and light trucks. Toyota will take a 90 percent stake in the joint venture, called EV Common Architecture Spirit Co Ltd, while Mazda and Denso Corp, Toyota's biggest supplier, will each take 5 percent. The plans build on a partnership announced in August when Japan's biggest automaker agreed to take a 5 percent stake in Mazda and two said they would jointly develop affordable electric vehicle technologies. Although Toyota is providing most of the financial firepower and existing EV know-how, Mazda's engineers have gained the admiration of the industry with breakthrough technologies such as its compression ignition engine announced last month. Shares in Mazda surged to end the day 3 percent higher, while those in Denso rose 1.8 percent. Toyota shares were flat. Both automakers are somewhat behind rivals, with neither having a fully electric passenger car on the market yet. After years of focusing on bringing hydrogen fuel cell vehicles to the market, Toyota last year set up a division to develop electric cars which is led by President Akio Toyoda, and said it plans to introduce EVs in China in the coming years. Toyota has also announced it will bring a game-changing solid-state EV battery to market by 2022. That division would continue as a separate entity from the new joint venture, a Toyota spokeswoman said, while adding that the two teams would co-operate on technology development. Mazda has an R&D budget a fraction of Toyota's, which has made it difficult to develop electric cars on its own. Even so, it has said it plans to launch EVs in 2020.

Mazda teases its Tokyo-bound EV again — and it's a crossover coupe

Another 15-second teaser clip, the third so far, stars Mazda's coming electric vehicle in the role of coquette. This time we get a glimpse of the body shape, and coming as a shock to no one since Mazda practically admitted it, we'll be seeing a crossover coupe on the Tokyo Motor Show floor. Mazda says there'll be a few surprises therein, though. The overall line and detailing embody "an expansion of our renowned Kodo design philosophy" at the same time as the EV "explores new directions in design." And within the "uncompromisingly simple" form we're told to expect "a unique door concept, opening your mind." Another couplet in the press release poetry promises a "friendly expression" up front for a new segment entry embodying "futuristic values and changing lifestyles." Well then. This will be Mazda's fourth electric vehicle, but the first meant for mass production. The company built a small batch of the Mazda Demio (our Mazda2) battery electric vehicle in 2012 for the Japanese market, leasing them to government and corporate customers. The following year the automaker built a Mazda Demio EV prototype with a 330-cc rotary-powered range-extender engine. After that came the e-TPV prototype that the company's used to prove out the powertrain going into this month's show car.  The urban-focused electric runner should go on sale next year in markets like Japan, China and Europe, where dense city centers negate the need for sky-high range figures; the 35.5-kWh battery is likely to return a 150-mile range at most. As foretold in the most recent teaser, the interior will deliver an airy sense of space thanks to open spaces between the driver's and passenger's seats. Zoom-Zoom will come with EV internals, too — Autocar recently drove the eTPV prototype and lauded it for being "well-planted," "original to drive" and "more like a car in the traditional sense of the word."