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Mazda builds 4-millionth Mazda3

To say that the Mazda3 is a vital product for Mazda would be one heck of an understatement. In fact, the model line accounts for about 30 percent of the manufacturer's sales. Fortunately for Mazda, they're selling well.
These days, the Japanese automaker is building the Mazda3 (known domestically as the Axela) in Japan, China, Thailand and, as of last month, in Mexico. The company's expanded global production capacity has helped Mazda reach four million units of the Mazda3 sold around the world since the first model was introduced over ten and a half years ago.
Over the course of that decade since its introduction in June 2003, Mazda has gone through three generations of Mazda3, the newest model benefiting from the company's Skyactiv technology and even encompassing a hybrid model in the Japanese Domestic Market.

Mazda helps coronavirus fight with free oil changes for all healthcare workers

During the hard times caused by the coronavirus pandemic, automakers are helping any way they can, big or small. Mazda is one of those offering support specifically for the nation's healthcare workers who are risking their own lives in order to save others. Mazda calls it the Essential Car Care Program (ECCP), and it offers free upkeep to any healthcare workers with a car, not just a Mazda. Through the ECCP,  Mazda is offering healthcare workers free oil changes and "enhanced cleaning services." The program begins April 16, 2020, and will run through select participating dealerships. To repeat, this is not only for people who drive Mazdas, it's for anybody working in healthcare. Mazda says it is "available for most makes and models from other manufacturers," excluding exotics, classic cars, off-road vehicles, and vehicles that take more than eight quarts of oil. The offer is available for service on one car per program period. The program, for which Mazda will donate a minimum of $5 million, was inspired by Mazda dealerships that independently offered similar perks to local healthcare workers. Those eligible for free services include anybody who works at the following facilities:   Hospitals, urgent care, surgical centers, birth centers Healthcare providers, doctor offices, medical clinics, medical offices, medical centers, medical facilities, health systems Mental health providers, addiction treatment centers Assisted living, long-term care facilities, nursing homes, hospice homes, adult care homes, home health agencies Public health agencies Medical laboratory and research centers Medical equipment providers Orthopedic and other rehabilitation centers including physical therapy and chiropractic Blood banks Telehealth providers All workers need to do is show proof of occupation, and they're in. In addition to the oil change, the enhanced vehicle cleaning will use EPA-approved cleansers on high-touch interior surfaces, as well as exterior surfaces.  The ECCP runs through May 4, 2020. Read full details on the ECCP fact sheet. Related Video:

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying