2012 Mazda Mazda6 I Touring Automatic Alloy Wheels 35k Texas Direct Auto on 2040-cars

Auto blog

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Future Classics, Acura Integra Type S and Cadillac Escalade-V | Autoblog Podcast #759

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Byron Hurd. They jump right in with some news that Toyota may revive the Land Cruiser in the U.S., followed by rumors of a Nissan GT-R successor. From there, it's on to official confirmation of the Acura Integra Type S revival, followed by a partial rundown of Hagerty's 2023 Bull Market List. After that, it's time for some road test updates. Greg talks about his time in Autoblog's long-term BMW 330e PHEV and contrasts it with the 2023 Cadillac Escalade-V. Byron has been driving a Nissan Rogue, Mazda CX-30 and an Infiniti Q50 — serving as a perfect launch pad for a look back at 2022's best sport sedans. After that, it's a preview of Autoblog's 2022 Holiday Gift Guide.  Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #759 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Return of the Land Cruiser? Nissan's GT-R successor Acura Integra Type S confirmed Hagerty's 2023 Bull Market List What we've been driving 2022 BMW 330e long-term update 2023 Cadillac Escalade V-Series 2023 Infiniti Q50 2023 Mazda CX-30 Best sport sedans for 2023 Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Podcasts Acura BMW Cadillac Infiniti Mazda Nissan Toyota Long-Term Garage

Mazda rotary engine returning in 2019 as EV range extender, exec says

It seems that a range-extended Mazda electric car with a rotary engine is for real, and coming sooner than expected. An automotive news outlet from the Netherlands called AutoRAI spoke with Mazda's European vice president for sales and customer service. He told the outlet that Mazda has an electric car coming In 2019, and it will be available with a rotary engine as a generator. Among the details about this car and its powertrain, he said it would be similar in size to the Mazda3, and it might even be a crossover. It will also be based on Mazda's upcoming modular small car platform. The rotary engine will only generate electricity and will only have one rotor. Not only that, it will be mounted horizontally. This is particularly unusual as every rotary Mazda has had the engine mounted upright. We've reached out to Mazda representatives in the U.S. and Europe. An American representative couldn't comment on what type of range-extender options may be coming in the future. We say this specifically because Mazda has confirmed previously that an EV with an available range extender is coming in 2019. We have not heard back from a European representative at the time of publishing. Despite this, a return of the rotary as a range extender looks probable. Besides the dates fitting with Mazda's electric plans, there are other tidbits from the past that support the idea. Mazda has been experimenting with the idea for years, and even created a functioning Mazda2 EV with a rotary range-extender. The company has also filed patents in the U.S. for the setup as recently as last year, and there have been other recent rumors. Related Video: Featured Gallery Mazda RX-Vision Concept: Tokyo 2015 View 11 Photos Image Credit: Autoblog Auto News Green Rumormill Mazda Technology Emerging Technologies Electric Mazda rotary mazda ev rotary range extender