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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

2018 Mazda6 gets more power, efficiency to go with updated looks

The 2018 Mazda Mazda6 will debut at the L.A. Auto Show later this month, and the company released teaser images of the exterior and interior Wednesday – both of which tell us a lot about the new car. Mazda also said the sedan will have more efficient and more powerful engines. Starting with the visuals, the car doesn't look extraordinarily different from the current model, but there are notable changes. Up front, the Mazda6 now has a deeper-set grille with a 3D mesh instead of slats. The chrome strip that wraps around the lower part of the grille extends across the width of the headlights, too. Both of these cues are pulled from the Mazda CX-5. From what we can tell in the image, it looks like most of the sheetmetal along the sides and top are roughly the same as the current model. The interior also isn't a major departure from the current car, but the changes do make it cleaner and more elegant. All of the air vents sit along one slender plane that stretches across the interior. It leaves the top of the dash uncluttered and makes the vents look like a more integrated part of the design. Below the vent strip is another line of what appears to be vinyl or leather trim, and below that are the climate controls. The updated looks are accompanied by significant mechanical upgrades. While the current model offers just one engine, a naturally aspirated 2.5-liter four-cylinder, the new car will have two options. The first is again a naturally aspirated 2.5-liter engine, but it now has cylinder deactivation, allowing it to run on just two cylinders at times. For those who prefer power to efficiency, the Mazda6 will also be available with the turbocharged 2.5-liter four-cylinder from the CX-9 crossover. In that application, it makes 250 horsepower and 310 pound-feet of torque. The full reveal of the car happens on November 29 at the L.A. Auto Show. Be sure to check back then for more photos of and details about the car. Related Video: Image Credit: Mazda LA Auto Show Mazda Sedan

Autoblog Podcast #396

Episode #396 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Chris Paukert talk about the 2016 Mazda MX-5 Miata, the 2016 Jaguar XE, and the 2015 Lexus RC. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening!
Autoblog Podcast #396:
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