2009 Mazda 6 I Sedan 4-door 2.5l *nice* on 2040-cars

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Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

AWD Mazda6 or Mazda3? That could be a thing, but there's a problem

We wanted a stronger engine in the Mazda6, and last week at the L.A. Auto Show we got one, Mazda's turbocharged 2.5-liter four. (Though some of us wanted a manual transmission with it, but didn't get that.) And now we learn that apparently a lot of us would like to have all-wheel drive in Mazda's sedans. That might be a tough ask, but Mazda says it hears us. In an interview with CarAdvice, Masahiro Moro, Mazda North America's president and CEO, said there's a big demand in the U.S. for AWD, so Mazda's looking into it. Ah, but maybe we can't have everything. "I think we are not able to combine four-wheel drive and the 2.5-liter turbo. We have a layout issue with the sedans, that's why a four-wheel drive isn't deployed on the Mazda 3 and 6 so far," Moro said. "But there is a huge demand, at least what I know is that in the East Coast of the USA, 80 or 90 percent of premium sedans are sold with all-wheel drive." And with Mazda going upscale, it only makes sense to give upscale, performance-oriented customers what they want, like the AWD sedans the German premium brands have been offering for years. "Four-wheel drive becomes a premium cue for U.S. consumers," said Moro, "and obviously I have asked our R&D department to think about how we can accommodate four-wheel drive capability in the future." Though the CX-9, being a crossover, of course has AWD in combination with that turbo engine, it simply must not have the platform limitations of the sedans. And all-wheel drive in the Mazda6, at least, has been available in Japan, Europe and Australia, but paired with the Skyactiv-D and another smaller engine, diesels we don't get here. Moro's statement leaves open the possibility of AWD with the base 2.5-liter engine, but maybe not. Besides, a premium buyer would want the turbo. So, when Moro says the future, he means not now, not in the Mazda6 facelift we just saw. But maybe in the next big redesign? Or maybe the configuration problems will be easier to overcome when working with the innovative new 2.0-liter Skyactiv-X compression-ignition engine that's expected in the 2019 Mazda3. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2018 Mazda6: LA 2017 View 16 Photos Image Credit: Drew Phillips / Autoblog Auto News Mazda Technology Emerging Technologies Performance Sedan

2018 Mazda Miata adds a cherry on top

For 2018, Mazda is adding a number of new options that should get the attention of prospective Miata buyers, and one of them is shown above. Starting with the new model year, Mazda will offer both the usual black soft top, but also a "Dark Cherry" red top. It looks quite sharp with the silvery-blue color above, and it should be an excellent complement to the Grand Touring model's newest interior option. On the Grand Touring trim, customers can choose the reddish-brown Nappa leather interior that was first applied to the Miata RF Launch Edition. The interior package adds $300 to the top-trim Miata's price tag. There are a few other upgrades sprinkled throughout the Miata lineup. The base-level Sport models will finally get infotainment with a 7-inch screen instead of the little stereo controls mounted to the dash. The midrange Club model now gets heated cloth seats that are upgraded to heated leather units with the Brembo/BBS package, which for $3,770 adds Brembo brakes, BBS wheels, a body kit and the aforementioned seats. Another $700 nets the same package but with Recaro seats that also feature seat heaters. Along with the new features come slight price increases across the board. The base 2018 Sport trim now starts at $26,185, an increase of $395. The Club increases in price by $370 to $30,045, and the Grand Touring has the smallest change of $145 to $31,085. The first 2018 soft-top Miatas will arrive at dealerships this month, and should be available everywhere in January. Related Video: Image Credit: Mazda Mazda Convertible Performance mazda mx5