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Turbo Mazda6 starts at $30,090, only base trim gets manual

We learned last fall that the 2018 Mazda6 is getting a slew of updates to its appearance and refinement, as well as introducing this generation's first turbocharged engine (may we never forget the old Mazdaspeed6). Now we know how much it will cost to get that 2.5-liter four-cylinder's 250 horsepower and 310 pound-feet of torque: $30,090. This is the base price of the Mazda6 Grand Touring, which is the entry trim level to this engine. In fact, the Grand Touring will only come with the turbo engine, as will the new Grand Touring Reserve and Signature trim levels. The base-level Sport trim and higher-level Touring will only come with the naturally aspirated 2.5-liter four-cylinder (187 hp, 186 lb-ft of torque) that now comes with cylinder-deactivation. Every Mazda6 will receive a comprehensive series of updates when it arrives at dealerships this April. The revised Sport, which comes with cloth manual seats, dual-zone climate control, 17-inch alloy wheels, LED headlights, blind-spot warning, rear-cross traffic assist and low speed automatic emergency braking, is only $5 more than the outgoing 2017.5 model for a new base price of $22,840. The optional automatic adds another $1,050 to the price. Moving up to Touring limits you to only the automatic transmission and adds 19-inch alloy wheels, leatherette upholstery, a power driver's seat, heated front seats, a sunroof, and rear air vents. It starts at $26,590, $455 more than the outgoing model with the optional automatic. Moving up to the Grand Touring brings us to the turbo engine. It also adds an 11-speaker Bose sound system, navigation, heated side mirrors, and an auto-dimming driver's mirror. It also gets shift paddles on the steering wheel, so although the turbo engine won't be available with a manual, there will be a way to conveniently shift gears. Its price is $30,090, and as a point of reference, the cheapest Honda Accord with the 2.0-liter turbocharged engine starts at $31,200 with either a manual or automatic transmission. The Grand Touring Reserve comes in at $32,590. This trim adds a heads-up display, rear spoiler, windshield wiper de-icers, heated steering wheel, heated rear seats, real leather upholstery, and power adjustment and ventilation for both front seats. The range-topping Signature starts at $35,640 and adds Nappa leather, UltraSuede trim, parking sensors, 360-degree camera views and a configurable instrument screen. Related Video: This content is hosted by a third party.

Mazda's awesome Hiroshima museum now navigable by Google Maps

Visiting an auto museum is one of the best ways we know to connect with car culture and to commune with the past and bone up on one's knowledge. Most of us have a decent museum within a few hours drive of where we live, but that doesn't mean it's easy to see the world's great collections - factors like cost, time and mobility can get in the way. Videos are great, but they don't allow us to browse at our own pace or choose what we'd like to focus on. The folks behind Google Maps have a solution - the virtual museum tour, as seen here at Mazda's fantastic museum in Hiroshima, Japan.
The Google Maps tour allows viewers to take a walk through the main exhibition area of the museum, and you can focus on specific classic cars from Mazda, or check out displays featuring new technologies like Skyactiv. To take a quick spin through the museum - or a leisurely stroll at your own pace - scroll down to start your own virtual tour.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.