2003 Mazda S on 2040-cars

Auto blog

Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

2016 Mazda MX-5 Miata firsthand impressions and notebook scribblings

In a temporarily repurposed airport hanger in Monterey, CA, the world caught its first glimpse of the 2016 Mazda MX-5 Miata tonight, and I was fortunate enough to attend in person along with my fellow auto media colleagues, Mazda execs, a couple hundred Miata devotees and, oddly, a fair number of Duran Duran fans. The klieg lights have dimmed, Simon Le Bon is no longer ringing in my ears, and I'm left to ponder what I've seen. I've scavenged my notes - and my Twitter feed - to give you some details and brief thoughts.
Fair Warning: I can't claim to be completely impartial (I own a second-generation NB and consider the Miata franchise to be one of but a few sacrosanct franchises in modern motoring), but I will share my honest first impressions of the new car, both good and bad.
Here are my notes:

2019 Mazda MX-5 Miata's more horsepower will cost less money

Mazda has already announced a power upgrade for the 2019 MX-5 Miata roadster after engineers tweaked the Skyactiv-G 2.0-liter inline-four for 17 percent more power and higher fuel efficiency than the outgoing 2018 model. Now we know the starting price for the soft-top version: $26,625, including destination charge, which is a $915 drop from the lowest-priced 2018 model. As is standard across the Miata lineup, output increases by 26 horsepower to 181 hp, with torque nudging up 3 pound-feet to 151 lb-ft at 4,000 rpm. Other new features also track with the changes previously announced for the 2019 Miata RF, including the telescoping steering wheel and standard rearview camera. But the soft-top version gets an available brown soft top for an extra $200 for the Grand Touring trim (a black soft top is standard), new package options at each trim level and optional traffic-sign recognition and smart city brake support, which offers automatic emergency braking at low speeds. Also new is that steering column, which is made of aluminum to save weight. Mazda will keep the six-speed manual as an option for all three trim levels, with an available six-speed automatic with paddle shifters and Sport driving mode. Standard features include LED head- and taillights, 16-inch wheels, Mazda Connect infotainment with a 7-inch touchscreen monitor, Bluetooth phone pairing and audio streaming, and keyless entry. Jump up to the Grand Touring trim starting at $31,675 and get 17-inch dark silver wheels, body-color interior trim, auto on/off headlights, auto-dimming driver's side mirror, rain-sensing windshield wipers, heated, leather-trimmed seats and a nine-speaker Bose Premium audio system, among other things. Mazda is also offering a $550 GT-S Package on the Grand Touring model with the six-speed manual, a front shock tower brace, limited-slip rear differential and Bilstein dampers. MX-5 Club models start at $30,485 and come standard with the GT-S Package goodies when equipped with the manual transmission. Automatic versions get standard heated cloth seats with contrasting red stitching, body-color interior trim, black 17-inch wheels, front air dam and rear lip spoilers.