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2019 Mazda MX-5 Miata 30th Anniversary Edition goes bold

For a car with a mischievous grin and penchant for fun, the MX-5 Miata's color palette is on the drab side, but thankfully the 30th Anniversary Edition gets a vivid hue called Racing Orange. Mazda says it "evokes the breaking dawn of an exciting new day," and that it's partly inspired by the bright yellow of the Miata Club Racer concept from 1989. That's all well and good, but it looks to us more like the orange from the 1991 Le Mans-winning Mazda 787B race car. Whatever the reason, we dig the color. It will be important that the new owners like it, too, because the color is everywhere. It's on the brake calipers, door sills, air vents, stitching and piping. Everything else is a black or charcoal color, including the gorgeous Rays forged aluminum wheels, exclusive to this model, and the Alcantara trim on the dash, doors and seats. All versions of the special Miata come with Recaro seats, Brembo brakes, Bose sound system and Apple CarPlay and Android Auto. The manual models add a limited-slip differential, Bilstein shocks and a front shock tower brace. Mazda isn't making many of these special Miatas, with just 3,000 of the soft top and RF combined for the world. The U.S. will get only 500. Customers can order one now at a special configuration website, and they had better bring plenty of cash. The manual soft top starts at $35,915, and the manual RF starts at $38,515. Adding an automatic ups the price by $499 on the soft top and $400 on the RF. Related Video:

Mazda builds 1 millionth MX-5

Mazda produced its 1 millionth MX-5 Miata on April 22. Known alternately as the Miata, the Mazda Roadster, or the Eunos Roadster, the MX-5 has long held the record as the best-selling open-top two-seat sports car. It topped half a million at the turn of the millennium, and hit 800,000 less than a decade ago. The MX-5 recently entered its fourth generation over 27 years, which only promises to drive that record number higher. While it's not one of the most prolific automobiles in history – Ford has made over 34 million F-Series pickups and Toyota produced over 40 million Corollas – the Miata stands as a rather notable exception among niche performance vehicles. Related Video: Mazda Produces One-Millionth Mazda MX-5 HIROSHIMA, Japan—Mazda Motor Corporation announced today that production of the Mazda MX-5 (Mazda Roadster in Japan) reached one million units on April 22, 2016. The milestone figure was achieved over 27 years, with mass-production of the MX-5 starting at Ujina Plant No. 1 in Hiroshima in April 1989. "From the first generation through to today's fourth-generation model, the reason we have been able to continue selling the MX-5 all these years is due to the strong support of fans around the world," said Masamichi Kogai, Representative Director, President and CEO. "Mazda was founded in Hiroshima 96 years ago, and as we move toward our centennial year we will continue offering customers the joy of driving with this model, which has become a symbol of our brand. Mazda aims to create a special bond with customers and become a 'one-and-only' brand they will choose again and again." As a way of expressing thanks to MX-5 fans and owners, the One-Millionth MX-5 will be displayed at fan events in Japan and around the world. The tour begins on May 3 at the Hiroshima Flower Festival where the car will participate in the Flower Parade. The MX-5 is a symbol of Mazda's car-making philosophy and tireless pursuit of driving pleasure. Since its debut in 1989, the model has consistently offered driving fun that can only be experienced in a lightweight sports car and won the admiration of people from various countries, cultures and age groups. The MX-5 is also critically acclaimed, with over 200 awards from around the globe to its name. The fourth-generation model released last year has won a string of awards, including 2015-2016 Car of the Year Japan, World Car of the Year and World Car Design of the Year 2016.

Mazda's product roadmap after Skyactiv-X: diesel, rotary, hybrids, even EVs

When we first heard that Mazda had cleared the major hurdles on gasoline compression ignition, and were just tidying up the details with clear production intent, the first kneejerk thought was: That's it for Mazda's consumer diesel. In particular, the Skyactiv-D that was intended for sale in the U.S., only to be delayed for years by various regulatory roadblocks and other issues that Mazda is frustratingly (but understandably) vague on. At least, it'd die out at some point down the road once Skyactiv-X was widely available. It turns out that's not the case at all. Mazda will adopt an approach that becomes more and more electrified and diverse the closer you get to 2035. But internal combustion will play a deep and central role up to that point, and probably beyond. Before we get to what those different powertrains, diesel and electrified, will look like down the road, let's stop and think about Mazda's philosophy. It couldn't be more different from the approach of most manufacturers that are currently producing BEVs and hybrids, which are heavily incentivized by both the automakers and the government, both state and local, depending on the locality. Even with all that cash on top of the hood, the market penetration of electrified vehicles is low. Mazda's too small to lose money paying people to drive EVs and hybrids. Its risky solution (which is plucky, but has had mixed results) is to simply improve the internal combustion engine. It's achieved the best fleet average fuel economy in the U.S. already, using a range of direct-injection gas engines that are mostly naturally aspirated. A few tiny nods to electrification have been introduced, like i-eLoop regenerative braking and the Demio EV (a Japanese-market, last-generation Mazda2 with a 20kWh battery that was tested with a tiny rotary engine range extender). But the focus is on combustion, not electricity. And that focus isn't going away anytime soon. Mazda believes that pure gasoline, gasoline hybrid, and gasoline PHEV vehicles will remain the vast majority of vehicle sold through 2035. At that point, Mazda forecasts, BEV and fuel cell vehicles should make up about 15 percent of the total of Mazda's lineup. The remaining 85 percent will utilize some form of internal combustion engine. Now, that includes hybrids and even a small number of CNG/LPG cars. And these are global numbers, as well. There may be even fewer fuel cell and CNG/LPG vehicles sold here than abroad.