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Mazda revamping dealers with 'Retail Evolution'

Mazda introduced its Retail Revolution dealership design language 12 years ago, which focused on open-plan spaces, multimedia areas, and allowing customers to interact with the brand before needing to interact with a salesperson. Two years ago the carmaker started work on the next step in its dealership design, and the new language, called Retail Evolution, was unveiled at Mazda of Everett in Seattle, Washington. Aiming to make the Mazda brand feel more premium and increase dealer profits, it goes even further on the open-plan to create "a new level of business transparency." It's all done with a lot of black, white, raw wood, metal finishes, and a lot of glass. Mazda Lounges will offer free wi-fi, and digital displays will replace static photographs. So as not to hurt showrooms still recouping their investment in Retail Revolution, Mazda will work with dealers to figure out how best to update facilities, and the Retail Evolution has three tiers that can be adapted to particular locations. The press release is below, a couple of renderings are above. MAZDA ANNOUNCES ALL-NEW RETAIL EVOLUTION DEALERSHIP DESIGN Mazda of Everett Showcases First Ground-Up Retail Evolution Design IRVINE, Calif. (August 27, 2015) – Mazda North American Operations (MNAO) today announced its all-new dealership design, dubbed "Retail Evolution", featuring an open concept floorplan that offers a new level of business transparency, and a look and feel enhanced through the use of natural materials that results in an even more upscale decor than the company's current popular Retail Revolution design. The first Retail Evolution dealership built from the ground up to this exacting standard will be Mazda of Everett in Seattle, Wash., opening today. "Thanks to our KODO design philosophy and suite of SKYACTIV technologies, our vehicle lineup has never been stronger. We are now able to take that groundbreaking design language and translate it into our dealership experience," said Jim O'Sullivan, president & CEO, MNAO. "Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve." Clad in premium black, clean white, and featuring new chrome Mazda signage, the new Retail Evolution Mazda dealerships will provide dealers with strong curb appeal. New materials throughout the building give dealers an upscale look and feel with warm raw-material tones of wood and metal in the showroom.

Are you the 2016 Mazda Miata?

Tech nerds are spoiled. Every year, there's a new iPhone that arrives following months and months of breathless speculation and rumormongering. We car folk have a more difficult life, because vehicles with the iPhone's cult-like devotion and following, while plentiful, only receive hefty updates after several years. Case in point, the Mazda MX-5.
There's a new one coming, and much like the iPhone 6, it'll arrive in just a few weeks. So, in lockstep with the tech folk, we're anxiously biding our time and waiting with baited breath for the expected debut date of September 3. Also, like Apple fanboys, we're clamoring over any hint or teaser as to what the next-gen Miata will bring, which is why we're showing you the above image.
That is, allegedly, the new MX-5 hiding under the sheet. Auto Motor und Sport has the image, which according to World Car Fans was released by Mazda. Of course, we've reached out to the Zoom-Zoom brand for verification of its authenticity, and will be sure to update as soon as we hear back.

The 2018 Mazda6 also snags top IIHS safety rating

The Insurance Institute for Highway Safety is one of two organizations that issues important safety ratings. To get to IIHS's Top Safety Pick rating level, the 2018 Mazda6 not only had to ace a bunch of difficult crash tests, it also must have headlights that meet a strict test as well. Its stablemate, the CX-5 crossover just received the even higher Top Safety Pick+ rating. Both must be equipped with optional adaptive headlights to achieve these ratings. The rationale is, many crashes happen at dusk or in the dark, and an outsized number on unlit roads. While almost all modern headlights outperform the dim, unfocused sealed beams of the past, IIHS says that government regulations aren't doing a good enough job of ensuring real-world performance. Adaptive headlights turn with the front wheels, helping out a lot in IIHS's tests on illumination in sharp and gradual curves. Related: How the 2018 Mazda6 stacks up to its competitors in the midsize sedan segment The Adaptive Front-Lighting System is only available in the Grand Touring Reserve and Signature trim levels, meaning that you'll have to upgrade to those fancy versions to get it. It'd be nice if Mazda allowed even lower-trim buyers to add this as a stand-alone option, but for now that's not how it works. Fancy, safer headlights or no, we love the new Mazda6, especially the turbocharged version. It's one of the most fun sedans around. And, according to IIHS, now one of the safest. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.