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2021 Mazda3 Turbo First Drive | A fun luxury alternative

After seven years and an entire generation, there is finally another turbocharged Mazda3. But Mazda will be the first to tell you that it’s not, by any means, a successor to the rambunctious Mazdaspeed3, hence the lack of the name. Having driven it, weÂ’ll be the second to tell you the same: this is definitely not a Mazdaspeed3. ItÂ’s an altogether different beast, but itÂ’s still a good drive, and helps make the 3 a credible, budget alternative to an entry-level Audi or Mercedes. The turbocharged 2.5-liter engine is mostly the same one that Mazda has used in the CX-9 and turbocharged CX-5. It makes the same 227 horsepower and 310 pound-feet of torque on regular fuel (or 250 hp and 320 lb-ft of torque on 93 octane), but it's been tweaked to fit in the Mazda3Â’s smaller engine bay. The biggest change is the use of an air-to-water intercooler integrated with the intake manifold that reduces the amount of plumbing. As a bonus to helping the engine fit, Mazda notes that the overall intake piping length is shortened, which should improve responsiveness. While we canÂ’t speak to the improvement, the engine's response and power delivery is incredibly smooth. It feels about as close as a turbo engine can get to being like a supercharged or naturally aspirated engine. ItÂ’s easy to dial in exactly how much power you want, and thereÂ’s never an unexpected rush of turbo boost. All that torque is available low in the rev band, too, so it provides effortless acceleration, especially considering how much less mass the 3 has compared with its turbocharged crossover siblings. The smooth, relaxed acceleration is in keeping with the upmarket aim of the Mazda3 Turbo, and even compares favorably with powerplants from Audi and Mercedes. Those engines are similarly responsive, but deliver their torque in a fast rush, rather than the more gentle deployment of the Mazda. The turbo engine doesnÂ’t lose much in efficiency, either. Overall fuel economy drops by just 1 mpg from the naturally aspirated all-wheel-drive Mazda3s. The sedan gets 27 mpg overall and the hatchback gets 26. The engineÂ’s only real downside is that itÂ’s a little noisy under acceleration, emitting a low growl. Arguably the smooth power delivery takes away some excitement often associated with small, turbo cars, but as we said before, this isnÂ’t meant to be a Mazdaspeed successor. Like the engine, the drivetrain is closely related to other existing Mazdas.

Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

Mixed sales results, but automaker stocks rise on need for cars in Houston

DETROIT — The Big Three Detroit automakers on Friday reported better-than-expected August sales and issued optimistic outlooks for demand as residents of the Houston area replace flood-damaged cars and trucks after Hurricane Harvey, sending their stocks higher. General Motors, Ford and Fiat Chrysler posted mixed August U.S. sales, with GM up 7.5 percent and Ford and Fiat Chrysler down. Japanese automaker Toyota improved sales by nearly 7 percent, while Honda fell 2.4 percent. Still, analysts focused on the potential for Detroit automakers to cut inventories and stabilize used vehicle prices as residents of Houston, the fourth largest city in the United States, are forced to replace tens of thousands, perhaps hundreds of thousands, of vehicles after the devastation from Hurricane Harvey. Mark LaNeve, Ford's U.S. sales chief, told analysts on Friday that following Hurricane Katrina in 2005 "we saw a very dramatic snapback" in demand. That said, Ford sales fell 2.1 percent in August. It sold 209,897 vehicles in the United States, compared with 214,482 a year earlier. Sales were down 1.9 percent in the Ford division and off 5.8 percent at Lincoln. Demand was down for cars, crossovers and SUVs. It was not clear how many vehicles in the Houston area will be scrapped, LaNeve said, saying he had seen estimates ranging from 200,000 to 400,000 to 1 million. Ford's Houston dealers may have lost fewer than 5,000 vehicles in inventory, he said. Ford is the No. 1 automaker in the Houston market, with 18 percent share, according to IHS Markit. The company plans to ship used vehicles to Houston dealers and has "every indication we would have to add some production" of new vehicles to meet demand, LaNeve said. Investor concerns about inventories of unsold vehicles and falling used car prices have weighed on Detroit automakers' shares most of this year. Now, automakers can anticipate a jolt of demand from a big market that is a stronghold for Detroit brand trucks and SUVs. "It's got to be a positive for the industry," LaNeve said. Investors appeared to agree. GM shares rose as much as 3.3 percent to their highest since early March. Ford increased 2.8 percent at $11.34, and Fiat Chrysler's U.S.-traded shares were up 5.2 percent $15.91, hitting their highest in more than five years. GM reported a 7.5 percent increase in U.S. auto sales in August, helped by robust sales of crossovers across its four brands.