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Next-gen Mazda2 designed for 'predominantly feminine' appeal

We can't ever think of a time we've heard anyone accuse the current Mazda2 of being too edgy, which makes reports of a softer design for the next-gen model a little surprising. Autocar reports that when the new 2 debuts next fall, it will have a "softer, more feminine appeal" than the current design.
This description lends a little more credibility to the Japanese magazine image we saw of the car back in July. Aside from Mazda's Kodo-inspired signature face, that picture did reveal softer lines, especially along the side of the car. This softened styling is to appeal to the car's target market, which Mazda's European design chief is reported to have called a "predominantly feminine customer base." Last we heard, though, Mazda might keep the next 2 out of the US due to slow sales.
The 2015 Mazda2 will reportedly ride on a shortened version of the platform used for the CX-5, but Autocar mentions that its platform could also be the basis of a new subcompact crossover - possibly to go up against vehicles like the Buick Encore and the upcoming Honda Fit-based crossover called the Vezel.

Mazda ranks first for reliability in Consumer Reports, dethroning Toyota, Lexus

For time immemorial, or at least the past six years, Toyota and Lexus have sat at the top of Consumer Reports' annual survey of vehicle reliability. It was almost as much a given as blue skies and taxes. Not any more. Mazda has dethroned them both, ascending to the No. 1 spot for the first time. Mazda nabbed the top spot with powertrains and that used durable (and more fun) six-speed automatic transmissions instead of CVTs, which tend to be more fragile. Mazda also didn't rely on overly fancy infotainment systems, instead bucking industry trends with cockpits that discourage screen use during driving and encourage buttons and dials that can be handled without taking your eyes off the road. The most reliable Mazda was the MX-5 with a score of 98 out of 100, followed by the CX-30, CX-3, and CX-5, all scoring 85 or better. Overall, Toyota and Lexus still rank far above the average, taking the second and third spots respectively. Lexus was dragged down by problems pertaining to the LS, but CR didn't specify the nature of those issues. Buick was the most improved brand, jumping up 14 spots to claim fourth. Its show was attributed largely to the Encore, which received a score of 91. Honda moved up seven positions to round out the top five, but was denied a better position due to the Passport and Odyssey's scores in the mid-30s. Among European brands, Porsche ranked highest, at No. 9. BMW moved up five spots to 12th, while Audi kept its mid-pack position at 14th, and Mercedes brought up the rear among the German big three in 20th place. At the bottom of the list were Ford, Mini, Volkswagen, Tesla, and Lincoln falling 11 places to dead last. In particular, the Ford Explorer was called out for having the fewest points of any model, barely registering at all a score of 1, thanks to gremlins with engines, body, power equipment, electronics, and transmissions. Tesla's newly introduced Model Y crossover dragged down the electric carmaker's standing to the penultimate spot. Owners of the Model Y, which began production in January, have reported misaligned body panels that had to be fixed and mismatched paint including, in one case, human hair stuck in the paint, according to Consumer Reports. The Model Y finished with a "much worse than average" reliability rating. The rankings are taken annually based on a survey of 300,000 vehicles. Information from AP was used in this report.

Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."