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Mazda teases its Tokyo-bound EV again — and it's a crossover coupe

Another 15-second teaser clip, the third so far, stars Mazda's coming electric vehicle in the role of coquette. This time we get a glimpse of the body shape, and coming as a shock to no one since Mazda practically admitted it, we'll be seeing a crossover coupe on the Tokyo Motor Show floor. Mazda says there'll be a few surprises therein, though. The overall line and detailing embody "an expansion of our renowned Kodo design philosophy" at the same time as the EV "explores new directions in design." And within the "uncompromisingly simple" form we're told to expect "a unique door concept, opening your mind." Another couplet in the press release poetry promises a "friendly expression" up front for a new segment entry embodying "futuristic values and changing lifestyles." Well then. This will be Mazda's fourth electric vehicle, but the first meant for mass production. The company built a small batch of the Mazda Demio (our Mazda2) battery electric vehicle in 2012 for the Japanese market, leasing them to government and corporate customers. The following year the automaker built a Mazda Demio EV prototype with a 330-cc rotary-powered range-extender engine. After that came the e-TPV prototype that the company's used to prove out the powertrain going into this month's show car.  The urban-focused electric runner should go on sale next year in markets like Japan, China and Europe, where dense city centers negate the need for sky-high range figures; the 35.5-kWh battery is likely to return a 150-mile range at most. As foretold in the most recent teaser, the interior will deliver an airy sense of space thanks to open spaces between the driver's and passenger's seats. Zoom-Zoom will come with EV internals, too — Autocar recently drove the eTPV prototype and lauded it for being "well-planted," "original to drive" and "more like a car in the traditional sense of the word." 

Mazda says 83 percent of new cars bear Skyactiv moniker

Mazda's US sales are down a little bit but the company's fuel economy is almost assuredly up. That's because its fuel-saving Skyactiv drivetrain technology is essentially taking over US vehicles sales. To the tune of about five out of every six vehicles sold, at least. While the Japanese automaker's US sales in February fell 2.4 percent from a year earlier, Skyactiv accounted for 83 percent of its sales last month. Most notably, Mazda6 sales jumped 46 percent from a year earlier, while Mazda CX-5 sales were up 72 percent. The company also celebrated the opening of its factory in Salamanca, Mexico, where it will make models such as the Mazda2 and Mazda3. The company is not resting on its fuel-economy laurels either, apparently. In January, it was reported the company is hard at work on its next-generation Skyactiv technology, which will boost fuel efficiency by as much as 30 percent by using diesel-like high compression. As it is, Mazda had the highest fleetwide fuel economy of any major automaker in the US for the 2013 model year with a 27.5 mile per gallon average, according to the Environmental Protection Agency (EPA). Honda came in second with 27 mpg. Check out Mazda's press release below. MAZDA SKYACTIV® TECHNOLOGY SETS RECORDS IN FEBRUARY - Mazda Celebrates Grand Opening of All-New Production Facility in Salamanca, Mexico - IRVINE, Calif., March 3, 2014 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported February U.S. sales of 24,431 vehicles, representing a decrease of 2.4 percent versus last year. Year-to-date sales through February are down 6.7 percent versus last year, with 43,155 vehicles sold. Key February sales notes: Mazda's SKYACTIV® TECHNOLOGY accounted for 83.2 percent of all vehicle sales during the month of February. This is the largest percentage of Mazdas equipped with SKYACTIV TECHNOLOGY sold in one month, and second-best month of total volume ever with 20,245 vehicles sold. Mazda6 experienced its second-best February since 2008 with 3,945 vehicles sold, representing an increase of 46.0 percent, year-over-year (YOY). February 2014 was CX-5's best month ever with 9,353 vehicles sold, good for an increase of 71.6 percent, YOY. February was one of the most historic months for Mazda as it celebrated the grand opening of its all-new engine and vehicle assembly plant in Salamanca, Mexico.

Mazda CX-30 Luggage Test | How much cargo space?

The Mazda CX-30 is pretty much a lifted Mazda3 hatchback. Same platform, awfully similar dimensions, and the interior's a spitting image (if not identical). Ditto cargo capacity. On paper, the two have virtually the same amount of space behind their raised back seats, with the CX-30 at 20.2 cubic-feet and the 3 with just a teensy less at 20.1.  Now, before I go any further, let's see how much that 20.1 cubic-feet relates to in the Mazda3. I wasn't yet doing this test format back then, hence the video.  For reference, both tests used my standard luggage selection of two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). The bag of baseballs shown in the video is slightly smaller than my new small-bag go-to, my wife's fancy blue overnight bag (21L x 12W x 12D). So, the mark to beat is therefore all the bags minus the smallest roller.  Here is what 20.2 cubic feet looks like in the CX-30. To move beyond the Mazda3 comparison, that figure is in keeping with the CX-30's niche placement between subcompact (the teens) and compact SUVs (upper 20s to upper 30s). The Mazda CX-5 has 30.9 cubic-feet.  Now, typically, I start off by seeing how much I can fit inside with the cargo cover in place. Sadly, this particular CX-30's cargo cover is missing. We'll just have to hope it doesn't rob the CX-30 of as much space as the CX-5's does.  First off, it's immediately noticed that the CX-30's cargo area is not as long as the 3 hatchback's. The largest bag just barely squeezed inside, whereas there was some room to spare in the 3. Now, let's keep loading.  Whattya know? All of the roller bags fit inside. That includes the smallest one, which didn't fit in the 3, fitting atop the stack with perhaps 30% of it over the back seat line. Now, I could've done the same Tetris stack in the 3, but I'm virtually certain the hatch wouldn't have closed. Advantage, then, to the CX-30 and its extra height.  And surprise, the fancy bag also fits. Technically. It robs rear visibility, is pretty far above the seat line and it just barely fits under the back light. If it was filled, I have my doubts about its inclusion. Nevertheless, with or without it, there's still a bit more space on the right side for that bag of baseballs.  Now let's discuss the power liftgate.